E-Biz Booster Blog

… implemented into this new platform. While you earn credits for displaying the widget on your pages, you also received credits from BlogRush users, who you have referred. Not 1 level, but 10 levels deep. Yes, someone, who has signed up under someone, who signed up under, … … under someone, who signed up on your page or with your link can bring traffic to your blog.

This sounds like traffic could indeed exponentially grow or a pyramid-scheme that could implode quickly? What is it?

Don't worry the first one is true, because it follows the critical rule,

“You cannot give more than you have.”

Let us check on that. On most blogs you see one-to-one copies of John's (Reese) writing about, how it works. I'll break it down for everyone, who might have trouble to understand this.

For simplicity we assume you just had 8 page views on your blog. For now it does not matter where they came from. We also assume that thousands of blogs are already signed up for this syndication network, which is true. Currently the members area does not show any reports about your sign-ups or credits, yet. I guess, the majority of sign-ups will be either directly or via 1st, 2nd, 3rd tier. Probably some have managed 10 tiers to this point (?). Just follow below, as I explain the Math.

• 8 page views on your blog mean that you'll receive 8 credits and your blog headlines will appear 8 times on other blogs. That's the 1:1 fair exchange. You display and you'll get displayed.

The users that have signed up under you, work independently, but they contribute to your credits. You earn credits, while you sleep. But that gets confusing for some folks. Instead of focusing on how many credits you get from your line, I think it is easier to follow through what does happen with your contribution to the network.

You have displayed 8 x 5 = 40 blog headlines so far or — in other words — you have contributed 40 credits to the pool. What happens with them?

• You get 8 credits for yourself (as said above)

• 8 credits are distributed to the user, who signed you up (tier 1)
• 8 … (tier 2)
• 2 … (tier 3)
• 2 … (tier 4)
• 2 … (tier 5)
• 2 … (tier 6)
• 1 … (tier 7)
• 1 … (tier
• 1 … (tier 9)
• 1 … (tier 10)
-----------------
Sum = 36

This is a total of 36 credits that go to you and others. The small amount of four (4) are kept in the network to be sold or given away as bonus. That's the 10% (4 out of 40) that shall finance the network.

Right now in this early phase and even later on a lot of credits go into the network directly as well, because not every user has or probably will ever have tier 10, 9, 8, 7, 6, ... users below the line. But, of course you should strive to get as many referrals as you possibly can get.

The big leverage happens with having 5 headlines displayed at once, that increases the exposure and makes it possible to earn more credits from your “line of users” than by yourself. All of a sudden you might realize that helping others — your down-line — with getting traffic will have more impact on your stats than working just for your own sake.

It's definitely too early to evaluate any long term effects, but I think — just from looking at the setup — BlogRush has been designed to

• create additional traffic between blogs,
• distribute it evenly,
• and targeted

This equalization will drive some traffic from the big blogs away, but it won't hurt them, because those guys/gals have already learned how to convert traffic into loyal readers and it will flow back to them, since traffic will be kept inside the Blogosphere.

It will give the small, new bloggers a shot.

What it can give you is more exposure. However, the quality of your blog will determine, how much of that traffic you can convert to loyal readership. Don't be afraid of having users click away from your site. If your site is great, they will have bookmarked you, subscribed to you already. If not, they don't need a link on your site to leave it, do they.

What should you do?

• Write compelling, persuasive post title, people want to click. Deliver the subject in your post well.
• Continue to promote BlogRush and have it on every single page of your blog.
• Help the folks of your down-line with their traffic, it'll come back to you.
• Read Andy Beard's more detailed tips: “Blogrush - 7 Critical Mistakes (↑)”

Update: Some Critical Tones

There are a lot of more critical voices out there in the blogosphere as well. I think one should know about both sides of the fence. Some claim that it will not work for the average, small blogger, and others say that the main purpose of BlogRush is to generate leads for John Reese's next product, income.com. He might even sell the data he is collecting with the BlogRush widget. I give two well written posts as example.

• Andrew Wee says, “If you’re not willing to put in some effort to generate the right kind of traffic, then I guess it doesn’t really matter which widget you put on your blog…” Read the full story: BlogRush: Is Network Marketing-Based Traffic Generation A Waste Of Time? (↑)
• Jim Kukral writes, “Try it, or don’t try it, it’s up to you. But don’t believe the hype. Remember, whenever you hear the words ‘you do absolutely nothing’, that usually means you ‘get absolutely nothing’ in return.” Read his fill blog post Don’t Waste Your Time With Blogrush, It Won’t Work For Your Blog (↑)

Adios
John W. Furst



Update on 2007-09-22 01:50+0100: John Reese announced on his blog that the color scheme of the widget can be configured shortly. Read his post: “Introducing BlogRush ‘Flavors’ - And More News (↑)”