Skip to content

B2B Marketing Fundamentals Don't Change

I just have found this video, which demonstrates …

Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)

And then, please, leave a comment and let us know what you think.

That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to»

The Man In The Chair Ad — Then and Now

Retweet @johnfurst
BMAintheUSA on YouTube

BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.

So, what do you think?

Leave a comment, now.

John W. Furst

Image source: Based on Type A Mom Conference (↑), ©2009 by rbucich/flickr (↑). Modifications ©2010 by John W. Furst - Some rights reserved. - CC-BY-SA 3.0.


No Trackbacks


Display comments as Linear | Threaded

John Beckley on :


Great article John, people think that this digital revolution is going to change everything but it's not. The fundamentals don't change!

John W. Furst on :



Thanks for showing up here. :-) Yes, and I think relationship even have become more important to rise above the noise.

Technology makes us communicate farther, with more people, and quicker than ever before.

Have a nice Sunday.

Rex on :


Good clip, John. Great acting, and I agree that the fundamentals are true, but are there really very many companies out there like the second example?

Isn't having a web presence obvious these days? Especially since it's so easy to do.

Maybe the point is 'relationship before the sale.' Or 'don't try to sell something to someone you don't know.' That I can understand.

Isn't that what commercials try to do?

Thanks for spreading this idea.

John W. Furst on :



Thanks for your thoughts. What about this: "Don't try to to sell to someone who does not know YOU."

A web presence is easy to do for some people. Millions of websites and blogs which don't get any significant number of visitors are proof. It's hard to do for others.

And may I ask you, why you don't have a gravatar? It's easy to do. :-)



Comments are closed.
However, if you want to tell me something, drop me a line. Contact Us link in the footer.