E-Biz Booster Blog

Brand Catalyst and Verbal Designer Bernadette Jiwa is a Linchpin as Seth Godin has redefined the word almost two years ago.

Here is her piece of Art

The Idea Manifesto

A compelling piece of Art that is supposed to spread.
(And it can be spread rather easily.)

Let’s pick it up and share it.

That is what I am doing right now.

Pick up your free copy and help spread the word.


Yours
John W. Furst

I came across two interesting articles on internet Retailer (↑) in my email inbox today . I thought I’ll share them with you. Let’s start with the not so good news.

New Email Laws in Canada in 2012

Canadian law makers create FISA -- Fighting Internet and Wireless Spam Act -- which will be in effect in 2012.

As long as you want to reach Canadian consumers or by Email you will need to adhere to this new law.

The law will apply if:

• You want to reach Canadian consumers
• You are using equipment (e.g. servers) inside Canadian borders.

It doesn’t matter where you are located or where you are sending your commercial emails from.

Most important implication: Opt-in first is a strict requirement!

You’ll need the permission from consumers before you may send commercial email to them. The usual opt-out method which many US-based businesses use today will be prohibited.

Read the full article: A new hurdle for e-mail (↑).

As usual the law will affect regular businesses only. Spammers don’t care.

The One Big Chance: The inbox Goes Mobile

It is a trend that people are connected to the Net and to their email inbox more often and on multiple places. You don’t need to wait till it’s raining and people stay at home at their desktop computer. They take their email everywhere, anytime.

That’s an opportunity, isn’t it.

But you need to be prepared for it. Do your commercial emails display nicely on those mobile devices with the tiny screens? If not, change that.

Thanks to the fact that most if not all social media and networking sites like Facebook, Twitter, and G+ as the latest star, connect to your email inbox to some extent. I.e. even the young generation knows what email is. It does not main that they like to consume email but email has one big advantage over the walls on Facebook or the Twitter and Google Plus streams.

It’s an archive, one can sort and use filters. It’s much easier to find a specific message in email than on social media


Read the full article: With consumers communicating on the move, e-mail must go mobile, … (↑)


Hope you like the tips. Let me know.

Yours
John W. Furst

Before we get started I want to put the title of this post into the proper perspective, right away.

No, I don’t have anything to hold against Chris Brogan (↑), not at all. He is a fine person! Otherwise I would not follow him on Twitter, in Google Reader, now in Google+, and probably elsewhere.

Unfortunately for him -- I hope his ego can cope with that -- he becomes my poster child for something he is not even responsible for himself. (Life can be tough, isn’t it.)

Chris posts a lot on Google+ (at least now) and his followers are eager to comment and share. The result is that he (as well as other heavy posters like Robert Scoble (↑), Trey Ratcliff (↑), … show up first almost every time when I look at my stream.

Don’t get me wrong, I follow them, because they usually have blurbs of value to share. Anything from entertaining to educating …

It’s just that I don’t want them right in my face all the time whenever I look at my stream.

When taking this screenshot above it just happened that Chris Brogan was up there twice in a row. It was not planned. Seriously. It could as well have been someone else. Sorry, Chris.

Robert Scoble has addressed the problem and has described how you can organize your circles to take your stream back into your possession. You can read Scoble's tips for newer users of Google+ (↑) (a post on Google+, I believe you can read it even without being signed up for G+). Note his point 2.b.

But wait a second! Your stream should not be hijacked in first place.

Isn’t that something the user interface is supposed to protect you from? That question might be a bit philosophical and we don’t need to address it here but why should you be foreced to arrange your circles in a certain way so that your stream remains usable?

→ Continue reading:

HOT NEWS: As you can probably tell from the advertising that I have on my site and blog you see that I am a big fan of Internet Marketing Expert Perry Marshall.

Perry's Adwords course has saved me from “Adwords bankruptcy” a couple of years ago. Now, I just saw that Perry has released his new edition 2011.

Definitive Guide To Google Adwords 2011

• 50% of the book rewritten.
• The gap between Adwords winners and losers never has been that huge.
• 6 brand new modules!
  From affiliate marketing, PPC marketing in the U.K. and Canada, … to the content network.
  Choose one or get two or even all modules at a discount price.
• A must have for everybody working with Adwords.

3 Unstoppable Forces Will Either Propel You to Victory or Bury You on Page 2-3-4 of Google's Search Results.

You Either Win or Lose.
(Perry Marshall)

Check it out now!

All backed up with Perry's crazy guarantee. Watch the video as he explains everything you must know.

You also could sign up for Perry's 5 Day Google Adwords Course by Email.

Yours
John W Furst


P.S.: Perry writes much better copy than I do, therefore, I save you from having to bear with me and urge you to go over to his site and read what he has to say about Google Adwords in 2009/2010 and why you need to get his book.

Actually you don't even need to read everything.

Play his video, listen, and then get your copy of his book for as little as $49.

I will be catching up with a couple of editions of my

Email Marketing Tips Blogcarnival

at once shortly.

Apologizing for the delays.

I even kept your submissions for the issues which have already been deleted from BlogCarnival.com

Stay Tuned!

Yours
John W. Furst

Today, on Tuesday, November 30th, 2010, the Fourth Annual International Blue Beanie Day ought to remind the Internet community to stick to Web standards.

It will make on-line life so much simpler then.

Imagine how much easier development could be if you could trust your code to work on all major platforms.

• It's a call — an outcry — to the big guys like Google and Facebook to make sure their APIs, widgets, and plugins are within the standard and pass validation.
  
  
• It's also an outcry to the standards committees to adopt innovative ideas and integrate them into the standards more rapidly.
  
  
• Two examples:
  
  
  • The relatively new social plugins from Facebook, e.g. LIKE button, comments, …, does not validate to the (X)HTML(5) standards.
    
    
  • Same is true for the embedded YouTube Player.
    
    
• And I could go on, and on, and on …
  
  
• You might say it doesn't matter if a website doesn't validate 100%. However, one could detect true and serious issues with the code with less hassle in the absence of all those defacto standard violations.

Please, participate by doing the following:

1. Take a self-portrait wearing a blue beanie (toque, tuque, cap) and upload it to the Blue Beanie Day 2010 (↑) pool on Flickr.

2. Add a blue beanie to your social network avatar on Twitter, Facebook, Flickr, etc.

3. Write a web standards haiku and post it on Twitter with the hashtag #bbd4 for your chance to win web design books from Peachpit and A Book Apart in the Blue Beanie Day Haiku Contest.

4. No blue beanie? No time for Photoshop? Try face-sticker.quodis.com (↑) to the rescue!


Have a nice “standard” day.

Yours
John W. Furst