E-Biz Booster Blog

Personally I am so sick of all this recession talk. It's everywhere. Now I am reading 50 job applicants for each job opening in the United Kingdom. That number by itself doesn't say anything. I don't get it why mass media always distorts reality and makes it appear more negative than it is. People should stop buying into this “negativity reporting”.


Need some positive news?

It has been historically proved that a recession is actually a good time to start off a new business. I know that self-employment or being an employer is not for everyone,... That's true. But if you have it in your veins t work for yourself than you'll appreciate the following interview with Seth Godin.

Even if you are working as employee you can get some take aways from this interview and help change the organization you are involved with for the better. Many businesses are on the wrong track without even knowing it.

You do not want to miss this interview.
See what's inside.

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We'll have another beautiful day that's probably why I got up at 7am this morning. While I was making myself breakfast, I thought about the question whether ads do work or not.

Honestly I did not think more than a second about my answer. Here it is.

“Yes, of course good ads do work. Great ads work like gangbusters.”

That's my official answer to one of Seth Godin's latest blog posts in which he asked exactly that, “Do Ads work?”

• Small and large direct marketing companies know it.
• Many successful Internet marketers know it.
• Do you know it?

All you need to do is

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While Seth Godin writes about brands, meatballs and social media (↑) today, I was wondering about having seen so much nonsense on twitter.


Did you notice the race for followers on Twitter?

“How many do you have?
I got 34 new followers last hour alone […]”

Some people are crazy with their I follow you back strategy. All they do is brag with their stats. I think this is useless.

That makes them followers, sheep-walkers.


Isn't it the quality of contacts what really counts?

Following 4,567 randomly chosen people is nonsense. And being followed by 2,456 doesn't mean anything, if those people don't care about what you have to say.


What should a leader do?

Probably connect with other leaders and communicate with them. When you constantly tweet content that matters to some people, they will find you and follow you naturally.

That said, the profile of a leader looks more like this.

Following 49
Followed by 1,456

Update: I just received an interesting questions.

“You don't think leaders should be listening to their tribes?”

Here is my answer:

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It's official!

Seth Godin has just announced and published the second e-book created by his online community -- his Triiibe.


It's free!

It's a collection of questions and answers about the concept of tribes, the history of tribes, tribes in business, tribes in every day life,…

If we have left something out. Let us know. Leave a comment here on the blog.

Yes, I can say “we”. I am one of the many contributors.

Maybe the Polish former president Lech Wałęsa will call me up and say, “Dziękuję” (Polish, English: Thank you), because I am responsible for getting his name into the e-book. Lech Wałęsa was an ordinary electrician before he became the tribe leader of Solidarność (Solidarity), the first independent union in formerly communistic Poland.

Tribes work in politics and they work in business and other areas. It's based on human nature.


Do you want to know how?

Then download the Tribes - Q&A E-book. It's free. Seth wrote,

“Not only is there a juicy insight on every page, but I'm comfortable saying it's the best designed PDF I've ever seen, worth making into a template for your next project.“
--Seth Godin

• Download the Tribes - Q&A E-Book
  (1.3 MiBytes, PDF Document)

Do you have additional questions?

Then drop me a note or a comment here on the blog and I will try to get you an answer. I have the power of Triiibes backing me up.

Personally I am most interested in application of the tribes concept for marketing and business.

If your question fits these categories, there's a better chance I'll do find answers for you. However, no promises here. (If you want to give me a bribe for increasing your chances, go ahead. There is a “Buy me a coffee“ link below this post. But I warn you! I need at least 3 cups of coffee a day. …get the hint?)

Now download the e-book.

A couple of weeks ago, I have written a review about the book Tribes, and I have linked to the case-study e-book. You might want to check it out. You also can buy the book Tribes from there. If you haven't already.

Enjoy!

Yours
John W. Furst

It is Saturday, October 25^th, 2008. A special day. Today I have started and finished reading Tribes - We Need You To Lead Us written by Seth Godin. That's why it is a special day.


The book is dense

While reading, you feel the huge amount of observation, deep thought, and the tedious work that Seth Godin condensed into this little, tiny book.

The book might be tiny in format, but like the matter of a neutron star, it's heavy. Really heavy stuff that weighs a lot more than you probably can imagine.


No, no, wait!

I don't want to scare you away. It's fun to read this book, and it's a quick read, too. What Seth wrote sticks.

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…free casebook (sorry for the typo).

I have written a lot about Seth Godin lately. Finally his new book “Tribes - We Need You To Lead Us” has arrived. But you will find a surprise on Seth's Blog.

He had asked the people who joined his Triiibes.com community to write an ebook. And we did. It's more than 230 pages long, and it's free.

I can proudly report that my story that I have contributed is published in this casebook, too.

“Space Tribe Goes Private For Take Off”
by John W. Furst, page 81f

You might want to check out the landing page that I have quickly made for it at http://space.fcon21.biz

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