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Podcast About Tribes And Speech About Purple Cows (Revisited)

This is a post I had written much earlier on a static web-page. Now I am importing it into the blog. It’s not such a bad idea to revisit Seth Godin’s work from time to time anyway. Enjoy.

Seth Godin - A Podcast and a video from a TED talk

Shortly after I turned on the computer this morning, I decided that I will continue to write about Seth Godin and provide you with two great resources about smart marketing.

The Podcast for Tribes

I just finished reading the book and published my honest review on my blog.
Tribes - A Review by John W. Furst
John, 2008-10-25

On September 12th, 2008 Seth Godin had recorded an exclusive interview style podcast done by and for his community

(I don’t hot link there, because it is a private community — and will remain to be private — and all you would see is a login screen.)

In this roughly 47 minutes Seth talks about
  • His notion of Tribes
  • The Book: Tribes - We Need You To Lead Us

Listen to the Podcast now
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B2B Marketing Fundamentals Don't Change

I just have found this video, which demonstrates …

Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)

And then, please, leave a comment and let us know what you think.

That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to»

The Man In The Chair Ad — Then and Now

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BMAintheUSA on YouTube

BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.

So, what do you think?

Leave a comment, now.

John W. Furst

Image source: Based on Type A Mom Conference (↑), ©2009 by rbucich/flickr (↑). Modifications ©2010 by John W. Furst - Some rights reserved. - CC-BY-SA 3.0.

Notes About Frank Kern's 2010 Listcontrol Product Launch

Email marketing Mastery by Frank Kern
Internet Marketing “Wiking” Frank Kern

The Internet Marketing Arena was held hostage by Frank Kern, who was launching his latest product,

(offer expired!)
last week.

‘LISTCONTROL’ is a one month interactive video training program for people who want to start an online business.

The course has a strong focus on email marketing and relationship building.

I made a quick teaser video about the launch.

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Video produced by Mr. Blue Eyes.
Create your own video slide-show (↑) at

At the $1,997.00 price point it’s not an inexpensive program, but at first Frank Kern has a great reputation, secondly the buyer is protected with a rock-solid money back guarantee, and thirdly Frank addresses issues most beginners get stuck with in other courses, ebooks, and trainings.

In a live interview with video marketer and co-founder of Traffic Geyser (↑), Mike Koenigs, Frank said
[…] Listcontrol particularly covers beginner questions in module 1. […]
Something his famous and legendary product Masscontrol (fall of 2008 and 2009) did not teach that directly. But Listcontrol wouldn’t be a course by Frank Kern if very advanced topics weren’t covered. And this starts with content syndication in module 1 which is something beginners don’t need to worry about, but advanced folks will love to implement right away.

Major marketers in the Internet Marketing Community Promoted Frank’s launch

Such a launch stirs up the pot and while Frank’s affiliates feed the frenzy, others condemn such product launches altogether. There are usually three groups of people. Wait, really it’s four.
  • buyers
  • almost buyers
  • non-buyers
  • those who don’t notice the launch at all

It’s usually the non-buyers who loudly protest against that sort of product launches.

However, there are two critical facts to consider:
  • Launches work for many reasons (enough stories for another post.)
  • The largest group is people who don’t notice the launch at all. (6 Billion people or so; a product launch is very targeted and not a spam campaign.)

As usual with Frank — techniques get refined — this launch is different. I don’t have any accurate figures on the metrics, and I know Frank Kern would not talk about specifics before the refund period is over anyway.

… therefore, just a few comments from me as they came to my mind during the last couple of days.

Observations About The Listcontrol Product Launch

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One More Reason Your Prospects Don't Buy

Derek Sivers at TED
Derek Sivers (↑) is best known as the founder of CD Baby (↑).

Do you remember the reasons why people do not buy from you?

Here are the main three reasons:

 • They don’t want what you sell.
 • They don’t have the money.
 • They don’t trust you.

Let’s focus on the first reason for a minute or two.

They don’t want what you sell.

In many instances this can easily be translated into “They don’t understand what you sell.”

Direct response copywriters and advertising experts taught us the importance of “getting into the head of our customer”.

A piece of marketing which generates a lot of response is not a monologue, it’s a dialog between the copywriter and the reader—the prospect. A writer needs to join that conversation in the head of the reader. Therefore, the writer needs to understand the market and the prospects she is writing for very well.

Derek Sivers gave a short 6 minute talk at a
TED (↑) conference
in India, in November last year. He reminds us of the many reasons why the person listening or reading might not understand what you are trying to communicate. His multicultural example makes it quite clear.

Derek Sivers: Weird, or just different?

Business Lesson: Different Perspectives (TED Video)
Derek Sivers at TED Different Perspectives? (Pop Out)

That’s just the icing on the cake. Culture is not the only potential barrier that interferes with the meaning of your message and its perception.
“Despite the Internet being a global medium, your audience usually wears a very local head.”
~ John W. Furst

Enjoy the video and start becoming more aware of dangerous pitfalls in your communication and marketing.

John W. Furst

Procrastination is a Marketers Worst Enemy [Video]

I thought you will like this little video. Before I have looked into that I wanted to write a post about email marketing instead, but I procrastinated.

Did it every happen to you? I am sure it did. If you are not quite convinced yet, watch the video, and I promise you will recognize certain patterns in your behavior as well.

The video explains in an entertaining way what procrastination is.

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Procrastination (↑) from Johnny Kelly (↑) on Vimeo (↑).

If you think about it, watching this video might be procrastination.

What do you think?

Leave a comment and let me know.


John W. Furst

How This Awareness Test Can Help Your Marketing

Attention, Please!

Just discovered this little test on Youtube and it made me think. It made me think about marketing, advertising, and copywriting.

Probably you should take the test first. It's easy, the instructions are in the video, and I promise you will learn something.

Take The Test

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Okay, you might say, “I knew this of course.”

Then I will ask you, “Well, but are you using that knowledge to your advantage in business or not?”

This example demonstrates actually a lot…

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