Top level copywriters preach for ages how this can be done, but it seems that
(1) Most marketing and advertising professionals are consistently ignoring that knowledge of “How To Make The Sale” and
(2) There's a steadily stream of a new generation of professionals whom this know how should be brought to attention too.
Now Christophe Morin and Patrick Renvoise have not only conserved this wisdom in their latest book Neuromarketing, but also have put it in new light.
Put the book in your amazon cart right now!
While you are waiting for your book to be delivered you can read on and answer yourself the following questions:
Did you ever wonder why there are certain mega markets like health, fitness, make money, relationship?
Did you ever wonder why some products sell like crazy although you say, “I never would buy that sort of …” It's not — actually it's never — about YOU.
Once you watched the video below you might not wonder anymore why certain marketing strategies and tactics that you may observe work. Smart marketers are using that secrets big time. For decades. They are making big money while you say, “I don't like that kind of marketing … ”
Well, one more time: “It's not about YOU. ”
As long as you market to people made of flesh and blood you need to do it that way.
Technology is changing
Trends are changing
Styles are changing
PEOPLE are not changing! Not in your lifetime.
Now watch this video about the absolute marketing power
Did you ever run out of patience when dealing with an employee in a store?
+ I certainly did.
+ My wife did.
+ Even my mother who is a more shy person did…
+ And I bet you did too.
When I saw the following video I could relate to it right away. The list of incidents where companies missed out on an opportunity which I could write up is long.
Did you notice I do not automatically associate the employee for the failure. It's the boss' fault.
+ Product / Service is not a market match
+ Bad policies and procedures
+ Insufficient training for the employees
+ Hired the wrong person for that job
This video brings a bad customer to waitress (in that case) match on display.
Bad Customer Experience
So what do you think?
+ Could you handle Jack Nicholson as customer?
+ Is your staff prepared?
+ Any other comments…?
Do you have a place where it's easy for you to let loose and to forget about everything when you are there?
I am sure that you have such a place where you feel perfectly comfortable.
One of my favorite places — at least — during the day is going down to the Ocean and watch and listen to the waves. It's so relaxing and rejuvenating.
I have other places, too. But for now lets stick with one only.
And I thought I share and give you some of this experience, too. I have a relationship to the Ocean that reminds me on this great quote:
“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the ‘gotta have it’ scale.” --Zig Ziglar
No Business Allowed, Marketing Not Welcome
Just lean back, make yourself comfortable, watch and listen to this short video.
No action, no … nothing.
Relax Now!
Enjoy and relax.
Yours
John W. Furst
P.S.: In case you wonder why I am not blogging a lot right now. Summertime! The great news on the Canaries are the warm, but moderate temperatures. I never had more than have 28 ℃ (82 ℉) at home or in the office so far. This without air conditioning of course. Seems like I have picked the perfect spot. (There are some regions here with higher temperatures on the islands, too. No need to freeze if you are cold blooded.)
One year ago Seth Godin, well known marketer, best selling author, successful serial entrepreneur with a track record opened the doors to his—by invitation only—online community at “Triiibes.com”.
Today I want to thank Seth and each and everyone in the Tribe for inspiration, guidance and some for a new friendship.
John W. Furst for E-biz Booster Blog and Triiibes.com. (The avatars are blurred to protect the privacy of our members.)
For those who haven't read the book, here are the key points for me. → Continue reading:
Update on Feb. 8, 2013: Deleted all entries with outdated tips or broken links.
Welcome to the eighteenth edition of email marketing tips on June 19, 2009.
This is—as you know a revival—after I had kept the pause button pressed for a couple of month. I am curious to see how it goes.
Here is my brand new “Intro-Video”
Now, lets jump right into this edition with a quote that reminds us why growing an email list for your existing business or your startup venture is not such a bad idea.
Quote of the day
Legendary direct response copywriter Bob Bly wrote as a comment on his blog about a year ago:
“…I have over 50,000 subscribers to my e-newsletter with whom I communicate weekly via e-mail. In exchange, they send me between $4,000 to $10,000 a week to buy my information products. How much money do your 3,000 followers on Twitter, Facebook, and MySpace send you each week?
Also, networking is only of value depending where you are in your life and career. At this point in my career, I have much more work than I could ever hope to handle, and people know where to find me. So doing Twitter or whatever would be a waste of time better spent on projects I am writing for clients and publishers.” --bly.com, May 27th, 2008 at 8:24 am
If you have similar habits, then you will also frequently bookmark blog posts, articles, funny, sad, educational, in short interesting stories. My bet is you don't only bookmark them for yourself but you also want to share them with your friends, colleagues, with smaller, larger communities or with the World. At least that part of the World which has noticed you exist.
John W. Furst for E-biz Booster Blog
For quite a long time I have been using the Sharethis plugin for Firefox, and I also have put the Sharethis widget on my blog (this one) and other websites I control. I don't recall when it happened exactly, but I think it has been a couple of weeks ago, when I received an email from Sharethis.com that said, … → Continue reading:
