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Email Marketing Tips - My New Blog Carnival

Email marketing is more important than ever. It's a very cost effective means to stay connected with your customers and prospects. And you do not only want to stay connected, you want to build a relationship with your members.

While social media platforms like twitter and facebook allow you to be present as a business, as a marketer, they very often change the rules, … You don't want to be at their mercy. Build your email list. Start now and continue to grow it.

Email Marketing Tips - Blog Carnival



→ Submit your email marketing related blog post to the next edition in March 2013.

Update on Feb. 8, 2013: All old editions 1 through 27 have been cleaned up. Outdated tips and broken links have been removed.


The Archive
  • Email Marketing Tips - Edition 28, Feb 9, 2013
    Includes: (*) Use Your Blog to Power Your Email, (*) Power Your Blog from Your Ezine, (*) Email Marketing for Startups, (*) The Permission Gamble, (*) Keep Email Marketing Simple

  • Email Marketing Tips - Edition 27, Oct 27, 2010
    Includes: (*) Behavioural Targeting, (*) Sharing via Email vs. Social Media, (*) Tips to Improve Your ROI, and more …

  • Email Marketing Tips - Edition 26, Oct 14, 2010
    Includes: (*) False idols: 4 beliefs that can hurt your email marketing, (*) Keyword Research for Email Marketing, (*) 12 Email Marketing Tips For Small Business, (*) 7 Books About Email Marketing, and more …

  • Email Marketing Tips - Edition 25, Sep 30, 2010
    Includes: (*) Email Deliverability; (*) Email Marketing Jargon Explained; (*) Top 3 Sales Copy Mistakes; (*) 8-step E-mail marketing refresher, and more …

  • Email Marketing Tips - Edition 24, Jul 24, 2010
    Includes: (*) Getting to Know E-Mail Recipients; (*) Marketing Sherpa’s 2009 Email Marketing Benchmark Guide; (*) Aweber Tutorial; and more …
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Business To Business Email Marketing

Robert Carlton
Robert Carlton

Email marketing is an extremely efficient and effective method of increasing your sales and your customer base, but as with so many other marketing tools, if you don't know what you're doing it can actually cause more harm than good. Don't ever forget that you are marketing to other companies and not individuals so your messages need to be tailored to your actual audience. When your company is trying to establish a business to business email marketing strategy, there are significant differences in your approach then if you were working on a business to consumer campaign. Here are a few of the major points you need to consider in order to create a more effective and profitable email marketing campaign:



1. Keep it simple. If you were to meet with a prospect in person you would make sure that your pitch were straight to the point. When sending B2B emails you want to achieve the same no nonsense tone. Their time is valuable and you want to prove to them that you appreciate that fact by getting right down to business in your email, just as you would if you were talking to them in person.

2. Don't forget the "WIIFM" (what's in it for me) approach to your email messages. Make sure that you clearly articulate what advantages your company can provide to their company and why it just makes sense for them to do business with you. You have to structure your email message in such as way as to set yourself apart from the competition.

3. Don't be afraid to ask them for their business. If you don't have a clear call to action such as 'click here now', for example, they may not do anything. It's one of the most common mistakes marketers make, they don't ask the prospect to actually take action, they fail to ask for the sale. Don't make this mistake.

4. To optimize the effectiveness of your email campaign make sure you take the time to learn more about your prospects business and what you can do to help them. This information can prove extremely helpful when you are composing your email message. By being able to add specific points to your email that would only apply to their particular business you are letting them know that you've taken the time to learn about their company and their needs which will help you build trust with them.

5. Remember, this is a business that has their own marketing campaigns and they are familiar with all the tricks. Don't try too hard to 'sell' them. Keep your message short and on point and then follow up with a firm and clear call to action.

6. Track your results. You want to keep track of open rates as well as an increase in sales and/ or customers. It's important for you to know which campaigns work and which ones didn't. This information will allow you to tweak the ones that work and reuse them and start from scratch on some of the less effective campaigns.

Email marketing can be a huge benefit to any business building strategy. Take the time to research your market before you implement your business to business email marketing plan. This added step will allow you to make more money and increase your customer base for a very small investment.

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Recording: Easy FTC Compliance Seminar - What You Need to Do, Step-by-Step

Serial Entrepreneur Robert Skrob
Serial Entrepreneur Robert Skrob

The recording of a free tele-seminar call from last Thursday is online now.

Easy FTC Compliance Seminar – What You Need to Do, Step-by-Step (↑)



The host Robert Skrob (↑) discusses with his guests — both experienced lawyers in Internet respectively direct response marketing and related fields — Peter Hoppenfeld (↑) and Michael E. Young (↑). If I remember correctly the call is about 1 hour 12 minutes and packed with great information.

They do not simply rehash general information that’s already circulating on the Internet about those new FTC guidelines in effect since December 1, 2009 in the USA. This is an advanced call for experienced marketers.

Actually they start answering real world questions from their members right away.
Not only that I was listening live myself, I also had submitted a question which was answered during the call.
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FTC Changes For Internet Marketers Coming Up Fast Dec. 01, 2009

Minisite Marketing Expert Jim Edwards
Internet Marketing Expert - Jim Edwards

New rules and guidelines for online Internet marketers and vendors are coming up fast. The date they become effective in the USA is Tuesday, December 1, 2009.

I guess some webmasters will be busy over the weekend to update their sites if they have not taken action earlier.

But what is this all about anyway?

Why not ask an expert?

Jim Edwards did.

FTC - Federal Trade Commission

FTC (Federal Trade Commission) Clarifies New Internet Marketing, Blogging & Affiliate Advertising Guidelines With Jim Edwards (↑)



I strongly recommend you go over there and take opportunity to get this FREE information. Jim offers you 3 options.
  1. Webinar Video Replay

  2. Webinar Audio Replay

  3. PDF Transcript

    (The PDF version is for Jim’s email subscribers only. But guess what, you can sign up for his list on the spot.)
Get all that legal info for FREE.

Jim Edwards interviews Rich Cleland, Assistant Deputy FTC (↑)



In previous posts I have also written about those changes in guidelines from the Federal Trade Commission in the USA for Internet marketing practices. I also wrote about similar — even tighter — legislation for Internet marketers in the EU (European Union).


At this point I want to thank Andy Beard (↑) who mentioned this interview in his latest blog post, “Harder Facts About Comment Spam (↑).”

Take a legal notepad, some time in the evening and listen to that valuable information. Or at least get the PDF for later reference. No idea how long it will be online.


Enjoy the weekend.

Yours
John W. Furst

Average Marketers Wanted!

Seth Godin
Seth Godin

Oh yeah,

Seth Godin (↑) finally started tweeting or twittering as some call it.

You do not believe me, then check this out.

“The reason they want you to fit in…
is that once you do, then they can ignore you.”

83 characters
by Seth Godin on 2009-11-18 (↑)

Certainly a statement that leaves room for interpretation.

So here is mine.

Average companies are looking for average people. They do not want to deal with heretics, unicorns or anyone who could surprise them.

Surprise is a potential threat.
Boring is good!

What is tribal marketing anyway?


Many large organization try to mold everything and everyone. It seems that small business organizations can change more quickly, and they have to.

Yours
John W. Furst

P.S.: Now we have to teach Mr. Godin the twitter interface since this short piece of text was still posted on his blog.


Sidewiki Controversy Continued - Monitoring And Blocking

Google Sidewiki API

After my post Is Google Sidewiki Evil? I simply ignored the subject altogether and had disabled this function in my Google toolbar.

Yesterday, I noticed two very good posts with additional insights, good user comments, and I also added my mustard (as Germans would say) to the conversation and to the Google Help Forum as well.

But first things first.
Not many people are talking about this:


Google Sidewiki API



At least there is a documented API. All details about the Google Sidewiki API (↑) on Google's site. Here is what a developer can do with it.
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