B2B Marketing Fundamentals Don't Change
I just have found this video, which demonstrates …
Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)
And then, please, leave a comment and let us know what you think.
That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to www.marketing.org/conference»
The Man In The Chair Ad — Then and Now
BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.
So, what do you think?
Leave a comment, now.
Yours
John W. Furst
Image source: Based on Type A Mom Conference (↑), ©2009 by rbucich/flickr (↑). Modifications ©2010 by John W. Furst - Some rights reserved. - CC-BY-SA 3.0.