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Sick of Dull Internet Marketing Videos

Internet Marketing Videos How many times have you watched an Internet marketing video online that promised “great, special info”, but did not deliver? That's really a big turn off.
“A bad video steals you up to 20 times more time than a bad PDF document”

Unfortunately you cannot always tell in advance, if a video will deliver on its promises or not.
  • I have seen poorly produced, short and long videos that contained more than expected and

  • I have seen studio production quality kind of videos that didn't tell you anything, except that it must have been expensive to produce.

Too many videos just waste so much time with introductions and typical “Let me tell you my / his / her / their story …” phrases. Too many videos show just faces or other static information. Could be an MP3 audio, and just a piece of written text instead.

I am absolutely tired of this and simply prefer written material, since I can quickly scan through it. Most people also can read faster than those video guys and gals do speak. It's just a waste of time and not to forget a waste of bandwidth.

Of course, there is room for video. The visual aspects can add tremendous value, but not everything needs to be in video. Shooting a video from lame content does not make the content better, it just gets thrown into a different package.

Some folks claim that it takes less time to make a great video than it takes to provide good quality written material. Well, that's true. But only for the producers, who actually have the ability to write good quality content at first place.

All others are just showing their stupid faces into the camera and that is definitely not worthwhile watching. And furthermore they are showing that it is not even worth their own time to create quality content for others. “To hell with them.”

Now, let's talk about some absolutely positive aspects of online videos.

Good reasons for use of video
  • Showing onscreen actions that would be hard to describe otherwise. Videos are great for tutorials, but should be accompanied with a written add-on, like a cheat sheet.

  • Showing animated graphics that tell more than words. I have shown an excellent piece of descriptive statistics here on this Blog.

    Another excellent example are the recent StomperNet Going Natural 2.0 Videos (↑) about SEO, conversion, … facts that help you increase your sales. For my personal taste the intros are too long. However the content is very valuable.

  • Adding artistic, humorous, graphic, … value

  • or just adding a moving pictures to otherwise great content

Since not everybody is following quality gidelines, how can you protect yourself from wasting time with bad, empty, or hype only videos?

Tips for saving your time
  • Watch only videos that have been referred to you by a trusted person.
  • Build a list of trusted, good quality sources.
  • Watch a video only one time and take notes (if it is worthwhile).
  • If the video doesn't capture your full attention during the first 30 seconds. Click away.
  • Prefer material that will give you transcripts of the video content as well. Especially, if you have to pay for a course or something similar.

What additional tips do you have to share?
Leave a comment, let me know.

John W. Furst

Camtasia Studio - Screen Capture Video Software For Free

I just came back from a long weekend and found this tip on Steven's Blog at (↑).

Yes, you can get Camtasia Version 3 for free from Techsmith. Optionally you can upgrade this to the latest Version 5 for just $149, which is a rebate of $150.

Check out the details and put some screen casts online.

P.S.: What is Camtasia Studio About?
From the promotion page:

Easily record your screen to create compelling training videos, screencasts, and presentations ... without ever leaving your desk.
  • Capture everything you see on your screen
  • Edit and enhance the videos - pinpoint cursor movements with special visual effects, perform sophisticated moves such as highlighting, zooming, and panning, and even record what you draw on the screen
  • Share in the industry-standard AVI and streaming media formats

Camtasia 3 is a great software to get started.
Camtasia 5 offers some advanced features, like:
  • For the first time, publish videos and MP3 files for portable media players - even iPod!
  • Share with anyone, anywhere - including via Flash.
  • Record anything on your screen, including narrated PowerPoints, multiple audio tracks, and webcam video.
  • Edit with sophisticated studio features, including noise reduction and volume equalization.
  • Create interactive videos, complete with surveys, quizzes, and hotspots.
  • Use AutoZoom to display sections of great detail

With the power of interactive Camtasia Studio videos, you can deliver high-quality content anytime, to even your most remote audiences.