I have the feeling that I will write another post very soon. Therefore, I keep this one extra short.
How many emails do you receive each day?
Let’s cut out spam and probably transactional emails like New Subscriber, New Comment, …
I’ll usually get up to 100 a day. However, there are still individual emails that I am looking forward to with great anticipation.
Last Sunday was such a day.
I got up knowing I should receive an important email. But nothing. Not at 9am, not at 10am, 11am, … It simply didn’t find its way into my inbox or the spam folder. It actually has not been sent before Monday as I learned later.
As insignificant as this episode might be, it taught me and other marketers with whom I have discussed this an important lesson.
I really felt disappointed; Actually already had made plans to deal with the subject matter. (I know. It was Sunday. So what.)
As I see now, strangely enough, it did not come to my mind to simply grab the phone, or write an email to the source saying,
“What’s up? Weren’t you supposed to send me something?”
Sure that would have been a smart thing to do. Probably I am not that smart. But I bet your customers or members of your email list aren’t that smart either. Let me rephrase that: Just do not assume that they are that smart or even care.
Here Comes The Lesson
That’s actually a dream come true for anybody who is going through the effort of building a permission based email list when your members can’t wait to get your next message.
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