I just have found this video, which demonstrates …
Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)
And then, please, leave a comment and let us know what you think.
That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to
www.marketing.org/conference»
The Man In The Chair Ad — Then and Now
BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.
So, what do you think?
Leave a comment, now.
Yours
John W. Furst
Image source: Based on Type A Mom Conference (↑), ©2009 by rbucich/flickr (↑). Modifications ©2010 by John W. Furst - Some rights reserved. - CC-BY-SA 3.0.
Recently I have asked that question in a marketing related, private forum. The answers were quite interesting and mostly driven by fear.
- I don’t want to annoy my readers.
- I am glad to find something to write about every now and then.
Have you ever been not really in the mood for writing a blog post or a valuable message to your e-mail list members? I have to admit that I felt a bit like that this morning. So I browsed through a popular article directory and wanted to find one useful article, which I can republish and share with you. But before I found an appropriate article, I decided to write this one myself instead.
Here is the lesson I have learned about articles in article directories
- It seems that everybody who can write writes and submits articles to article directories. It takes some time till you find an author who has genuine expertise, who does not rehash the same facts as everybody else.
- The best and only good part of most articles is the title.
- Only a few really good articles from a few writers get re-published a lot.
- In most cases you could and should write a better blog article yourself.
What turns me off most are false claims, and assertions which are not substantiated by facts or resources. For example I read the following statement.
“Studies reveal that one newsletter a month is optimal in communicating with your subscribers.”
That’s Bullshit Marketing!
I mean, come on, even common sense tells you that this is bad advice. And the pseudo-expert author even tries to make it more believable by calling his source “Studies.” Where are the studies? Why doesn’t he refer to them? I guess I do not really need to answer that question, do I.
→ Continue reading:
Update on Feb. 8, 2013: Deleted all entries with outdated tips or broken links.
Welcome to the nineteenth edition of email marketing tips on March 23rd, 2010.
This is the first edition of my email marketing tips blog carnival this year. I have hand-picked all entries myself and hope that I will get useful blog article submissions to the next edition.
By the way: Here is the complete archive with highlight of the best contributions with useful email marketing tips.
Today’s categories:
- copywriting
- general tips
- practical tips
Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.
copywriting
Sonia Simone wrote The Betty Crocker Secret to Email Marketing that Works posted at Copyblogger, saying, “You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list.”
Doberman Dan wrote David Deutsch’s Advice To Copywriters posted at Doberman Dan - Direct Response Entrepreneur, saying, “At John Carlton’s Action Seminar David Deutsch shared several life-changing pieces of advice with me. David is one of the handful of top “A list” copywriters… the very best hired guns who write for the HUGE direct response companies like Boardroom, Agora, Rodale and Phillips.”
general tips
→ Continue reading:
Do you remember the
reasons why people do not buy from you?
Here are the main three reasons:
• They don’t want what you sell.
• They don’t have the money.
• They don’t trust you.
Let’s focus on the first reason for a minute or two.
They don’t want what you sell.
In many instances this can easily be translated into
“They don’t understand what you sell.”
Direct response copywriters and advertising experts taught us the importance of
“getting into the head of our customer”.
A piece of marketing which generates a lot of response is not a monologue, it’s a dialog between the copywriter and the reader—the prospect. A writer needs to join that conversation in the head of the reader. Therefore, the writer needs to understand the market and the prospects she is writing for very well.
Derek Sivers gave a short 6 minute talk at a
TED (↑) conference in India, in November last year. He reminds us of the many reasons why the person listening or reading might not understand what you are trying to communicate. His multicultural example makes it quite clear.
Derek Sivers: Weird, or just different?
That’s just the icing on the cake. Culture is not the only potential barrier that interferes with the meaning of your message and its perception.
“Despite the Internet being a global medium, your audience usually wears a very local head.”
~ John W. Furst
Enjoy the video and start becoming more aware of dangerous pitfalls in your communication and marketing.
Yours
John W. Furst
I just noticed my blogging colleague Bob Poole put the audio recording (mp3) of his interview with best-selling author Daniel Pink online.
“Interview With Dan Pink (↑).”
Bob has a sales background and, therefore, they also touch on the
subject of motivating sales people quite a bit.
Check it out. The interview is about 16 minutes long. A
transcript (↑) is already available on Bob's blog.
Enjoy.
By the way: I already put Dan's book on my Amazon wishlist.
“Drive: The Surprising Truth About What Motivates Us (↑).”
Learning about human psychology and applying this knowledge has been always helpful in
sales and marketing. Remember the old saying?
“People buy what they WANT not what they NEED.”
Yours
John W. Furst
I thought you will like this little video. Before I have looked into that I wanted to write a post about email marketing instead, but I procrastinated.
Did it every happen to you? I am sure it did. If you are not quite convinced yet, watch the video, and I promise you will recognize certain patterns in your behavior as well.
The video explains in an entertaining way what procrastination is.
If you think about it, watching this video might be procrastination.
What do you think?
Leave a comment and let me know.
Enjoy
Yours
John W. Furst
