Bob Poole (↑) lives his life following a path with heart. He writes about Sales, Marketing, Creativity and Leadership.
I just noticed my blogging colleague Bob Poole put the audio recording (mp3) of his interview with best-selling author Daniel Pink online.
“Interview With Dan Pink (↑).”
Bob has a sales background and, therefore, they also touch on the subject of motivating sales people quite a bit.
Check it out. The interview is about 16 minutes long. A transcript (↑) is already available on Bob's blog.
By the way: I already put Dan's book on my Amazon wishlist.
Learning about human psychology and applying this knowledge has been always helpful in sales and marketing. Remember the old saying?
“People buy what they WANT not what they NEED.”
John W. Furst