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Two Power Tips For Better Marketing In 2010

“Happy 2010”

I have recorded a short video with two tips for improving your marketing in 2010.

Update: This will work in 2011, and 2012, …

Actually I have already recorded it on December 28, but so far only had uploaded it to a private membership. But why not share it with everybody?

Here it is.

John W. Furst for E-Biz Booster Blog
Music: “a tu lado” (↑) by slumberlords (CC BY 3.0)

This year I will focus on improving how I use words and further build relationships.

Download the full transcript

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Google Wave - Forget Plain Text Emails

google wave
Google Wave Interface

Seriously. I am in. You remember that I did not write that positive about Google Sidewiki. Well with Google Wave this is different.

It definitely pays off to be active in online forums. Last week one of this online friends asked,

“Anybody wants an invitation
into the \/\/ave?”

Since I was among the first who virtually had raised there hands I got one of those precious nominations and got in within a couple of days.

Usually I am not excited so much about becoming a beta tester of anything and Google calls the current stage of Wave a Pre-Beta. Sounds worse, doesn't it. But actually I am surprised it really feels great. I was not among those in the early rush for Gmail accounts. Started to use Gmail seriously not before 2009. But the loooooong video from Google presented Wave got me hooked immediately.

So now I am in. And I am even more excited. Let me tell you about a couple of prerequisites.


(1) Obviously you need an invitation currently.

Google wants to slowly build up a base of about 100,000 users and fine-tune their infrastructure as well as completing features that we have heard of in the video but not yet seen in the preview beta version.

Now I have a confession to make.
I am guilty

But first, let's look at a fun video.

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Tribes - A Review by John W. Furst

Tribes by Seth Godin
John with Tribes - The Book
It is Saturday, October 25th, 2008. A special day. Today I have started and finished reading Tribes - We Need You To Lead Us written by Seth Godin. That's why it is a special day.

The book is dense

While reading, you feel the huge amount of observation, deep thought, and the tedious work that Seth Godin condensed into this little, tiny book.

The book might be tiny in format, but like the matter of a neutron star, it's heavy. Really heavy stuff that weighs a lot more than you probably can imagine.

No, no, wait!

I don't want to scare you away. It's fun to read this book, and it's a quick read, too. What Seth wrote sticks.

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My Triiibes Invite From Seth Godin

I am excited!

A couple of days ago I wrote about Seth Godin's Triiibes Project in context to his upcoming book. Looks like my application got through… I found Seth's invitation in my inbox right now. Here it is.

Seth Godin's Triiibes Invite
My Triiibes Invite
  • So I accepted (duh)
  • found out that I already had signed on to — they manage this technically.
    “When did I sign up for that? And Why?”
    Now, I have a good reason for being there.
  • filled out my Triiibes profile and…
…wait till my profile gets approved.

Already feels good to know that not everybody can get in.
“Exclusivity is nice, isn't it.”

Just wanted to share this with you.

Nice weekend.

P.S.: In case you get interested in Seth Godin, I have added some books that you can check out.