A business owner who publishes a monthly email newsletter asked me for advice. The business in question is a European based specialist for color trends and consults with designers in the fashion and home design industries. In this particular case, Carol, wanted to know how to increase the open rate for her newsletter editions. Her company publishes the newsletter once a month.
I think my response might be transferable to your business or website as well. That is why I thought I should share it with a wider audience.
The content and design of the newsletter I was giving the advice on is rather intriguing. However, it is a constant challenge to keep readers engaged and interested over a longer period of time. I gave Carol the following tips to think about.
5 Tips on how to engage your readers and increase your open rate
(1) Make it more personal!
Have an editor, a spokesperson write the newsletter in a colloquial tone. Introduce that character as a person with a back-story, and also address the reader on the personal level. An email is communication from one person to another. A newsletter should not be an exception.
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