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New SEO Lessons learned already!

John W. Furst

Finally following up my previous blog post about the SEO improvements on this, my E-Biz Booster Blog. I promise I'll keep this post as short as possible and to the point. And I must warn you. This post might be a bit straight forward and advanced. If you have questions leave a comment and I'll be happy to explain what needs to be explained in further detail. At the end of this blog post I refer to other bloggers who are going a similar route. Kind of social proof that I have moved in the right direction with the latest changes in the inner workings here.

I originally stated, “I don't care about rewriting the short versions of the URL.” That means if someone typed for example, for an article about email marketing tips, into the browser or clicked a corresponding link the navigation bar of his browser showed exactly that URL. Not anymore.

I argued it does not matter as long as the content is what the user is looking for and the search engines can use the meta information for the canonical URL from the HTML Head section.

Well, that was theory.

Rewrite non-canonical versions of your post URL

Not all search engines and other types of robots are taking advantage of the meta information for the canonical URL at this point.

I noticed problems with Google Adsense when requesting a particular page with using the shortcut URL. The AdSense bot did not know what the page is about and served no or totally off-topic ads in many cases. I knew this is not very good. So I needed to fix this problem.

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Serendipity Weblog Software - Finally it's in a Book

(Photo: Serendipity Book Cover)
Did you notice that I did not write about Web site development related — more technical issues — lately? For a simple reason:
“The technical stuff on this Blog simply works!”
Long live Serendipity “s9y” Weblog software

That’s exactly how it should be, unless you are a developer, who deals with LAMP (*) issues on a daily basis. Since I am not a developer (anymore) my focus has shifted towards marketing and business related topics with occasional sidekicks to personal development.

Why do I want to tell you about Blog software today?

The reason is simple, the core developer Garvin Hicking released his new book on Serendipity only a couple of days ago.

Why should you buy this book?

Let me give you a couple of reasons (in arbitrary order).
  • Because it’s the ultimate

    “How to successfully cheat on Wordpress and get away with it guide”.

  • It feels good to have a hard copy in hand.
  • Only 5 hard copies are available for free. Sorry, purchasing is the only way to ensure you get a hard copy.
  • To improve your German skills. :-)
  • To show appreciation for Garvin’s and the teams’ efforts. Yeah, they are real people.
  • Besides all the s9y issues on the surface, you might also get lessons of a great programming style and software design (if you are interested in that).

What’s in the book?

Lots of stuff — 750 pages — covering all technical aspects of working with Serendipity. No matter, if you are a s9y beginner or already an advanced professional user or developer. This book nails the facts. Actually you can check it out in more detail yourself, one chapter and the complete table of content (toc) is available online in German language. The toc itself has 18 pages! Okay, what's in the book in a nutshell.
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Web Development 2.0 - Blog Carnival

Web 2.0 LogoOur post Use Safe Identifiers In Your Web Templates has been featured in the Blog Carnival

Check it out, if you wish to learn more about tips and tricks in Web development. This issue contains titles like,

  • “Make Web Site Development Easy”

  • “Why Are CSS Frameworks Important to AJAX Development”

  • “Forget Webcams and YouTube. How I Created My Own Music Video For Free Online in 1 Day”

  • “Get Brendon Sinclair to Answer Your Question Interview Contest !”

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Use Safe Identifiers In Your Web Templates

Stop guessing about, what would be a valid name for a new CSS class, a JavaScript variable, a PERL function or any other identifier!

Use the common shared set of rules of languages. It cannot be any easier. Print out that page and you have a valid reference for the most important languages on the Web.

Web masters, Web designers, and programmers do not have an easy job, when it comes to update templates, files, and programs for a Web site. In most cases they will have to build on "code" that has been written by somebody else. Furthermore there are many different languages that have rules of their own.
  • CSS
  • JavaScript, DOM
Sometimes the differences are minor, but the interpreter, browser, or validation tool might complain, if the syntax or content is not correct 100%.

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