This shall be a very quick update and summary with my final SEO advice for some time. It seems that my
chronological report about the evolution of SEO configuration on this blog confused many readers.
I apologize and make it good with this post.
It was not so much the fact that most of you live and breath in a
Wordpress world. It was more about my deep dive into the abyss of Apache's URL redirection, .htaccess configuration, and the ever changing schemes of URLs used here on this blog. That's where I lost many of you.
It's too easy to get carried away while being intensively involved with fixing a problem.
Yesterday I already have emailed a short summary with
Top 10 SEO Tips for Blogs (↑) to my newsletter subscribers. It lists the major points and adds you should make use of sitemaps and Google's free webmaster tools.
Now, in order to conclude this short, unplanned series of articles about SEO I have for you:
- A 20 minute long video presentation of Google's Matt Cutts talking about duplicate content and how to use the new canonical URL parameters properly.
- Plugins for
- Wordpress and
- Serendipity S9Y weblog software.
- And I also found a comprehensive SEO guide for Wordpress users.
Let me start introducing the video with a catchy quote.
- We reserve the right to do what we think is best.
--Matt Cutts, Google.com
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I implemented a couple of SEO related (search engine optimization) changes on this blog. But I did not stop there. I introduced some new features for my readers as well.
As a result and the side-effect of it, the 10 or 15 latest blog posts have been re-published on the RSS feed with ever slightly changing URLs. I had the RSS feed turned off today to minimize the effect this had on Feedburner, and your RSS blog subscriptions.
I hope you can forgive me that
faux pax. I wrote about those side-effects in the original article where I go in detail over the
background for the SEO changes.
The main SEO changes revisited
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I must admit when I first setup my E-biz Booster Blog I did not know much about search engine optimization (SEO).
Finally I have changed and improved my permalink structure. It is not only more SEO friendly but in fact has increased usability, too. Whenever you change URLs it should be your goal to redirect your old URLs to the new ones because you
- cannot change all links to your site that exists out on the Web
- don't really want to spend the time to change internal links manually.
It is best to make sure the old and the new link structures work in parallel. That's exactly what I have done. Luckily Google has introduced a new feature in March 2009 that made that change more easy for me. You can read about that in a minute.
Bottom line, you don't have to be a
SEO specialist from Stompernet.
However, let me start with the full story
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The number of freely available templates or themes is a critical ingredient for the success of any Blog software.
I have advertised Serendipity Blog software (s9y) and Garvin Hicking’s new book on Serendipity in my previous post. Today, when I answered a comment on my Blog, I actually got into thinking about the importance of templates, and decided to write this post about themes and templates.
- S9y offers a great deal of flexibility and customization without the need to tweak the template code directly. The configuration and Plugin management via the Admin interface is straight forward and very flexible.
- The use of the Smarty Templating Engine separates design and application code.
However, one main advantage of Wordpress...
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Did you notice that I did not write about Web site development related — more technical issues — lately? For a simple reason:
“The technical stuff on this Blog simply works!”
Long live Serendipity “s9y” Weblog software
That’s exactly how it should be, unless you are a developer, who deals with LAMP (*) issues on a daily basis. Since I am not a developer (anymore) my focus has shifted towards marketing and business related topics with occasional sidekicks to personal development.
Why do I want to tell you about Blog software today?
The reason is simple, the core developer
Garvin Hicking released his new book on Serendipity only a couple of days ago.
“Congratulations,
Garvin!”
Why should you buy this book?
Let me give you a couple of reasons (in arbitrary order).
- Because it’s the ultimate
“How to successfully cheat on Wordpress and get away with it guide”.
- It feels good to have a hard copy in hand.
- Only 5 hard copies are available for free. Sorry, purchasing is the only way to ensure you get a hard copy.
- To improve your German skills.
- To show appreciation for Garvin’s and the teams’ efforts. Yeah, they are real people.
- Besides all the s9y issues on the surface, you might also get lessons of a great programming style and software design (if you are interested in that).
What’s in the book?
Lots of stuff — 750 pages — covering all technical aspects of working with Serendipity. No matter, if you are a
s9y beginner or already an
advanced professional user or developer. This book nails the facts. Actually you can check it out in more detail yourself, one chapter and the complete
table of content (toc) is available online in German language. The toc itself has 18 pages! Okay, what's in the book in a nutshell.
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