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B2B Marketing Fundamentals Don't Change

I just have found this video, which demonstrates …

Well, just watch it. It's only 2 minutes or even shorter. (I didn't look at the timer.)

And then, please, leave a comment and let us know what you think.

That's what the description at YouTube reveals,
«While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing, including the importance of building awareness, credibility and relationships, do not. In this excerpted video from a live staging of McGraw-Hill’s classic “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference, go to»

The Man In The Chair Ad — Then and Now

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BMAintheUSA on YouTube

BMAintheUSA is based in Chicago. The Business Marketing Association is a leading marketing organization serving the professional development and networking needs and interests of some 2,500 senior business-to-business marketing professionals and 21 chapter organizations throughout the U.S.A.

So, what do you think?

Leave a comment, now.

John W. Furst

Image source: Based on Type A Mom Conference (↑), ©2009 by rbucich/flickr (↑). Modifications ©2010 by John W. Furst - Some rights reserved. - CC-BY-SA 3.0.

What Drives Us? Bob Poole Asked Daniel Pink

Bob Poole
Bob Poole (↑) lives his life following a path with heart. He writes about Sales, Marketing, Creativity and Leadership.

I just noticed my blogging colleague Bob Poole put the audio recording (mp3) of his interview with best-selling author Daniel Pink online.

Interview With Dan Pink (↑).”

Bob has a sales background and, therefore, they also touch on the subject of motivating sales people quite a bit.

Check it out. The interview is about 16 minutes long. A transcript (↑) is already available on Bob's blog.


By the way: I already put Dan's book on my Amazon wishlist.

Drive: The Surprising Truth About What Motivates Us (↑).”

Learning about human psychology and applying this knowledge has been always helpful in sales and marketing. Remember the old saying?
“People buy what they WANT not what they NEED.”

John W. Furst

New Features - Autoresponder With More Flexibility For Scheduling Email Follow-Up Sequences

John W. Furst

What an email autoresponder does can be explained very easily. Once a new subscriber has joined your email newsletter, your autoresponder service will send messages which you have prepared over time.

An autoresponder has many useful applications

For example:

Martin signs up for an email course about expanding his vocabulary on Monday. For one month he will get 5 emails a week with new words and their meaning.

All you had to do was to prepare all messages for the complete course once.

Andre signs up two or three weeks later, but on a Thursday. He will receive 5 messages on the following days, have 2 days off and will receive 5 messages again.

You will notice the difference between Martin and Andre. Martin has off on the weekends, Andre doesn't.

Of course, Andre doesn't need to read his emails on the weekend, but let's say he decided to read his course on Monday evening, he will find 3 emails from you. The daily course for Saturday, Sunday, and Monday.

Now my favorite email marketing service provider AWeber has solved this problem very elegantly.

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Autoresponders by AWeber

To return to my example from above. By setting the send window for the follow-up messages of this email course to Mo-Fr you can make sure that Andre and everybody else who did not sign up for the course on a Monday gets their rest on the weekend.

What applications and examples can you come up with that utilize this new feature?

Let us know, leave a comment.

In case you are not using AWeber for your email marketing already. I think it's the perfect time to give them a try.

Take AWeber's 30 day risk free trial.

Email marketing is the most lucrative marketing and advertising channel when it comes to online marketing.

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List Building Strategies - Video Course

Michael Rasmussen's “Get More Buyers” Video Course:
Stuff Your List Full Of Buyers And Start Seeing Five and Six Figures

Ever wondered how online marketers can send an email and see $2,500 or $5,000 or even $25,000 or more flow right into their bank account?

It probably seems like magic… or a scam. But let me tell you, it's neither one. In fact, it's pretty easy once you have the business tool these big-profit marketers have. And Michael Rasmussen's new “Get More Buyers” video course shows you how to get it.

As my reader you know that I am not promoting many products, but you might remember the name Michael Rasmussen from this blog. I let him join the small club of marketers, whom I trust. This is just a new, amazing, hot product.
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How To Create A Mini Site That Makes You Money While You Sleep

[Photo: Profits From Mini Sites]
Profits From Mini Sites
You will have noticed that I shifted focus towards email marketing, hence, the “Email Marketing Tips Blog Carnival”. However, email is a means of communication. Transactions like sales or sign-ups are done on Web pages.

There is a certain type of Web sites that is a perfect compliment for email marketing: Mini Sites.

I have just gone through Michael Rasmussen's
“Mini Site Profits Exposed” Video Series:
How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!

Here's what I think
  1. You can learn a lot from Michael's marketing!
    • He applies almost any one-time offer, down-sell, and up-sell offer in this one promotion.
    • Audio & Video (screen cam) are used very professionally almost on any page.
  2. He doesn't stop there,… He even recruits affiliates at the same call. It's amazing.

Just in case you want to learn about the potential of Mini Sites. Michael Rasmussen's offer is the most complete offer to start with right now.
Mini Site Profits Exposed: Video Series
(affiliate link)

Yes, I admit it. That's an affiliate link up there. Why not?

I recognize the value in that offer. At a minimum you learn about effective online marketing. If you are really serious, you will take Michael up on one of his onetime offers, and get a huge value for a small one time payment. That's fair, isn't it.
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Love Or Hate GoDaddy And Bob Parsons?

Learn From
Just in case you don't know, Bob Parsons, is the founder and CEO of, proud Ex-Marine, self-made multi-millionaire and responsible for building and growing his small domain business startup into a world leading registrar. Bob wrote on (his personal Blog, which was actually much more personal in the early days) that it was not easy, and he blew away a fortune, before GoDaddy became profitable.

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