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New SEO Lessons learned already!

John W. Furst

Finally following up my previous blog post about the SEO improvements on this, my E-Biz Booster Blog. I promise I'll keep this post as short as possible and to the point. And I must warn you. This post might be a bit straight forward and advanced. If you have questions leave a comment and I'll be happy to explain what needs to be explained in further detail. At the end of this blog post I refer to other bloggers who are going a similar route. Kind of social proof that I have moved in the right direction with the latest changes in the inner workings here.

I originally stated, “I don't care about rewriting the short versions of the URL.” That means if someone typed for example, http://blogdev1.fcon21.biz/230/ for an article about email marketing tips, into the browser or clicked a corresponding link the navigation bar of his browser showed exactly that URL. Not anymore.

I argued it does not matter as long as the content is what the user is looking for and the search engines can use the meta information for the canonical URL from the HTML Head section.

Well, that was theory.


Rewrite non-canonical versions of your post URL



Not all search engines and other types of robots are taking advantage of the meta information for the canonical URL at this point.

I noticed problems with Google Adsense when requesting a particular page with using the shortcut URL. The AdSense bot did not know what the page is about and served no or totally off-topic ads in many cases. I knew this is not very good. So I needed to fix this problem.

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"RSS Gone Wild" is a SEO side effect. Sorry!

RSS hiccups happen

I implemented a couple of SEO related (search engine optimization) changes on this blog. But I did not stop there. I introduced some new features for my readers as well.

As a result and the side-effect of it, the 10 or 15 latest blog posts have been re-published on the RSS feed with ever slightly changing URLs. I had the RSS feed turned off today to minimize the effect this had on Feedburner, and your RSS blog subscriptions.

I hope you can forgive me that faux pax. I wrote about those side-effects in the original article where I go in detail over the background for the SEO changes.


The main SEO changes revisited


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SEO Friendly Permalink Structure

John W. Furst

I must admit when I first setup my E-biz Booster Blog I did not know much about search engine optimization (SEO).

Finally I have changed and improved my permalink structure. It is not only more SEO friendly but in fact has increased usability, too. Whenever you change URLs it should be your goal to redirect your old URLs to the new ones because you
  • cannot change all links to your site that exists out on the Web
  • don't really want to spend the time to change internal links manually.

It is best to make sure the old and the new link structures work in parallel. That's exactly what I have done. Luckily Google has introduced a new feature in March 2009 that made that change more easy for me. You can read about that in a minute.

Bottom line, you don't have to be a SEO specialist from Stompernet.


However, let me start with the full story



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SEO Plugin From Aaron Wall

It has been quite a while since we recommended some browser plugins for Firefox. So let's get you some smart intelligence advantage in your SEO effort.

Aaron Wall of SEObook.com has this nifty little Firefox SEO plugin for you.

Here's the little video Aaron made to explain what his SEO plugin does and how to use it. Of course his site provides wealth of information about search engine optimization or SEO as “insiders” call it in short.

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Master Google AdWords Like A Stomper

Master Google AdWords
Chances are, that you already have heard about one of the latest, and greatest
“Stompernet Going Natural Videos 3.0”

Since I don't blog much lately anyway, I quickly tell you what this is all about, give you the links and let you find out yourself.

If you are serious about making money on the Internet, you definitely don't want to miss this info. It does not cost you a dime.


Why do the guys from Stompernet give away such priceless info?

Why do they spend time and energy making all those videos? Well, Andy Jenkins from Stompernet is very honest about it. They are doing it to prove the tremendous value someone finds inside the Stompernet network. Why? Because they will accept new members into Stompernet shortly and reopen their doors. I am sure it will fill up pretty quickly. Even though, as you probably know, the membership fee in Stompernet is not cheap.

Anyway, you don't have to purchase anything. Just use their info for your advantage and it will be alright. So far there are 3 videos on the site.


Going Natural 3 Video Series → Continue reading:

Great Tips For You - From SEO To Personal Development To Clickbank

Rainbow over Puerto de la Cruz, Canary Islands
Right before the weekend I have some sound tips for you. I keep it very short, because everybody's time is very valuable. The tips are for the areas:

  • Personal Development
  • Search Engine Optimization
  • Getting Paid by Clickbank

I thought also, it is finally time to use that rainbow photo I had taken several weeks ago. It was sitting idle on my server for quite some time. Do you share my association between that rainbow and those tips?


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