Certainly I was taking some time to write this post after I have asked my readers to submit a question
for me to answer. 4 questions qualified. In the meantime I have sent an even more detailed answer to those folks, who dared to ask a question.
Now it's time to share my answers in public. I don't want to carry that as liability into the next year.
But since I am lazy at the end of the year, while my assistant enjoys a nice skiing vacation in Switzerland, I only will answer 2 of those questions today. I will deal with the other 2 topics in future posts in January.
1. You have hosted some blog carnivals on your blog. Do you recommend that?
Yes, and no.
It appears to me that hosting a carnival gets you more traffic, while using the same amount of time for writing and submitting your articles to other carnivals will get you more back links, which leads to more residual traffic in long term. What do you prefer?
I found the response from the folks whose articles get used in a carnival is less than it could be. Not many digg, sphinn, stumble, or bookmark your post with the carnival edition. That seems to be the reality.
Unless you see hosting or organizing a carnival as part of your content strategy, and you are willing to put some effort to work, you probably should just stick with submitting.
However, if everybody only submits, there won't be good carnivals left soon. Then it might pay off more to organize or host a carnival, again. I noticed that many recent carnivals are basically just link lists. If you don't have any problems with that, Blogcarnival.com (↑)
makes it really easy to publish such a “list”. You only have to press the InstaCarnival button
and copy the HTML code as is to your Blog. Finished.
It's up to you, how far you want to go. I will host other editions on my Blog throughout 2008, but I will have an assistant doing the actual work.
2. In “Sad Story About The Million Dollar Secret” you wrote “You cannot leverage consulting, unless …”. What's the unless part of it. You never wrote that following post.
Good observation, I never wrote that post here. I only wrote parts of the answer in my time management series of articles Touch It - Do It - Get More Done!
and in some comments on other Blogs, and I believe in one of my newsletter editions. Anyway, the answer is very simple.
You need to teach and train others to do your type of consulting in a similar fashion. Those folks will have to be employed or contracted by you. Then you will have the time to work on your business, expand it, and make it more independent from you.
If you are often hired as consultant for doing project management, then you need to start building a real business, a company around it. You'll need other people doing the work in the future that you are still doing by yourself right now. It's moving from being a freelancer towards being a business owner.
John W. Furst