E-Biz Booster Blog

Welcome to the 27th edition of email marketing tips on October 27th, 2010.

As in the previous edition of this blog carnival I have exclusively handpicked the entries.

general tips - editor’s pick

Jordie van Rijn presents What is the marketing value of an “out of office” reply? posted at The Email Guide, saying, “Most of us filter them from the ‘real’ replies as soon as they come in. Or we even block the replies altogether. But that doesn’t do justice to the nature of that automated reply message. So what is the value of an out-of-office reply?”

John’s comment: The takeaway is, “Even out of office replies can provide valuable data and an opportunity to score points with your subscribers if you think outside the box.”

Ricardas Montvila presents Behavioural Targeting, meet the Audience. Audience, meet Behavioural Targeting. posted at Email Marketing News, saying, “Behavioural targeting email marketing has been in the headlines for some time now and there is a good reason for that. It works!”

John’s comment: A case study and practical tips included.

The E-Marketer Blog How Effective Is Sharing via Email vs. Social Media? posted at The E-Marketer Blog, saying, “In a statistic that has been backed up by other studies, including the August one by CMB, SocialTwist reported email was the most common channel used to share content.”

John’s comment: Reveals different patterns in social media and emails.

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

I have resumed the blog carnival in 2013. Now you can continue and read Edition #28 of my Email Marketing Tips.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 26, too.

Technorati tags: email marketing tips, blog carnival

Welcome to the 26th edition of email marketing tips on October 14th, 2010.

In this edition I present hand picked articles about email marketing. Enjoy.

Editor’s Pick

Mark Brownlow presents False idols: four beliefs that can hurt your email marketing posted at Email Marketing Reports, saying, “Our basic beliefs about how our emails work aren’t as self-evident as we’d like to believe. There’s nothing like a bit of pointy-finger self-criticism to brighten up the marketing week.”

John’s comment: Excellent article. Check it out.

Barry Adams presents Keyword Research for Email Marketing posted at Internet Marketing Blog, saying, “When we think of keyword research we usually don’t think beyond search engines. However, keyword research has applications beyond SEO and PPC. Another online marketing discipline it applies to is email marketing — albeit with a different angle.”

John’s comment: Interesting analogy to SEO. Using the wrong words can get your campaign in trouble, especially with spam filters.

Chrissane Sternal and Lisa Barone present 12 Email Marketing Tips For Small Business posted at Understanding Marketing, saying, “Email marketing is still one of the most common forms of customer communications and outreach. And while other forms of outreach have piqued the small business owner’s interest, such as social media platforms like Twitter and Facebook, email marketing is still central to the larger integrated marketing approach.”

John’s comment: A primer for small business owners to get started easily.

Mike Hillyer presents How To Send One Billion Email marketing Messages Per Month posted at Mike Hillyer’s Webspace, saying, “Contrary to what the image to the image above implies, there’s nothing inherently evil about sending a billion messages a month. Some of the businesses that move a billion messages a month include ESPs, social networks (some move more than a billion a day for that matter), social gaming sites and large online retailers.”

John’s comment: Interesting. Explains a lot of technical details and teaches what is involved with sending emails in huge quantities.

SendBlaster Email marketing Blog presents 7 Books To Enhance Your Email Marketing Skills posted at SendBlaster Email marketing Blog, saying, “If you are directly involved in email marketing activities and truly want to enhance your skills, it is also a good idea to spend some time reading printed books!”

John’s comment: Some good books on email marketing.

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.


Continue reading the next issue: Email Marketing Tips - Edition 27.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 25, too.

Technorati tags: email marketing tips, blog carnival

Okay, here is the post I procrastinated for a long, l o o o … o o n g time.

Please, don’t ask me, why I finally got moving and finished it today. It’s certainly not the sunshine and beach weather that prevented me from doing this earlier. If it were, I wouldn’t get anything done at all. We have dream weather here a lot.

However, if you insist asking, I will respond,

“It was Frank Kern. He is guilty of having me finish that post.”

You might or might not know who Frank Kern is. He is one of the most successful email copywriters and business strategists in the Internet marketing community. Many call him a guru. Last week Frank launched his latest product, an interactive e-mail list building training program. The launch strategy was interesting to watch. It gives us a hint regarding the very old question:

“Single Opt-in or double opt-in?”

But first things first.

E-mail solution providers and to some extent law makers… → Continue reading:

I have the feeling that I will write another post very soon. Therefore, I keep this one extra short.

How many emails do you receive each day?

Let’s cut out spam and probably transactional emails like New Subscriber, New Comment, …

I’ll usually get up to 100 a day. However, there are still individual emails that I am looking forward to with great anticipation.

Last Sunday was such a day.

I got up knowing I should receive an important email. But nothing. Not at 9am, not at 10am, 11am, … It simply didn’t find its way into my inbox or the spam folder. It actually has not been sent before Monday as I learned later.

As insignificant as this episode might be, it taught me and other marketers with whom I have discussed this an important lesson.

I really felt disappointed; Actually already had made plans to deal with the subject matter. (I know. It was Sunday. So what.)

As I see now, strangely enough, it did not come to my mind to simply grab the phone, or write an email to the source saying,

“What’s up? Weren’t you supposed to send me something?”

Sure that would have been a smart thing to do. Probably I am not that smart. But I bet your customers or members of your email list aren’t that smart either. Let me rephrase that: Just do not assume that they are that smart or even care.

Here Comes The Lesson

That’s actually a dream come true for anybody who is going through the effort of building a permission based email list when your members can’t wait to get your next message.
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Twitter Has ADD

Sorry for the misleading animation to the right. I won't talk about the Twitter whale, Twitter outages, and overcapacity. It's not a real problem. C'mon, Twitter is usually back in a very short time.

What I want to address is the fact that a recent eye tracking survey has revealed what seems to be so obvious anyway.

“Twitter has ADD”

ADD, the attention deficit order. Your response right now might be, "Wait a minute here, Twitter users have attention deficit order, but Twitter?"

You might be right that many tweeples suffer from this syndrome, but let's think about Twitter.

It paints short messages on the screen and before you have read it to the end it pushes the very same message that you are still reading off the screen.

(Don't miss out the 5 tips at the end of the post!)

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Welcome to the eighteenth edition of email marketing tips on June 19, 2009.

This is—as you know a revival—after I had kept the pause button pressed for a couple of month. I am curious to see how it goes.



Here is my brand new “Intro-Video”



Now, lets jump right into this edition with a quote that reminds us why growing an email list for your existing business or your startup venture is not such a bad idea.

Quote of the day

Legendary direct response copywriter Bob Bly wrote as a comment on his blog about a year ago:

“…I have over 50,000 subscribers to my e-newsletter with whom I communicate weekly via e-mail. In exchange, they send me between $4,000 to $10,000 a week to buy my information products. How much money do your 3,000 followers on Twitter, Facebook, and MySpace send you each week?

Also, networking is only of value depending where you are in your life and career. At this point in my career, I have much more work than I could ever hope to handle, and people know where to find me. So doing Twitter or whatever would be a waste of time better spent on projects I am writing for clients and publishers.” --bly.com, May 27th, 2008 at 8:24 am

Today’s categories:

• Editor’s Pick
• Tools & Services
• Email Copywriting
• Strategy
• Code Of Practice

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