Welcome to the 27th edition of email marketing tips on October 27th, 2010.
As in the previous edition of this blog carnival I have exclusively handpicked the entries.
general tips - editor’s pick
Jordie van Rijn presents What is the marketing value of an “out of office” reply? posted at The Email Guide, saying, “Most of us filter them from the ‘real’ replies as soon as they come in. Or we even block the replies altogether. But that doesn’t do justice to the nature of that automated reply message. So what is the value of an out-of-office reply?”
John’s comment: The takeaway is, “Even out of office replies can provide valuable data and an opportunity to score points with your subscribers if you think outside the box.”
Ricardas Montvila presents Behavioural Targeting, meet the Audience. Audience, meet Behavioural Targeting. posted at Email Marketing News, saying, “Behavioural targeting email marketing has been in the headlines for some time now and there is a good reason for that. It works!”
John’s comment: A case study and practical tips included.
The E-Marketer Blog How Effective Is Sharing via Email vs. Social Media? posted at The E-Marketer Blog, saying, “In a statistic that has been backed up by other studies, including the August one by CMB, SocialTwist reported email was the most common channel used to share content.”
John’s comment: Reveals different patterns in social media and emails.
That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.
I have resumed the blog carnival in 2013. Now you can continue and read Edition #28 of my Email Marketing Tips.
John W. Furst
P.S.: If you like this edition, check out the previous email marketing tips - edition 26, too.