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On-Page SEO - HTML Code Explained

Have you ever read about META Tags, TITLE Tags, DESCRIPTIONS, etc. in Search Engine Optimization (SEO) guidelines?

Most of them are very vague and don't give you any examples. Even worse are most of the free and even paid so-called Meta Tag Optimizers. Stay away from them! They will cause more damage than good. They usually don't provide more functionality than your text editor. Really! Some services will simply email you back the document that you have completed by yourself in their Web form. What a waste of time. Here is the deal:

<meta http-equiv="content-type" content="text/html; charset=UTF-8">
<meta http-equiv="content-language" content="en">

Max. 80 characters, descriptive Text about the page content, …

<meta name="description" content="Short descriptive microcontent" lang="en">
Write one or two complete sentences …

<meta name="keywords" content="Keywords, …" lang="en">
Maximum 500 chara…

Stop! Wait a minute.
I will not write this again. I did it already.

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Actually your Content Management System (CMS) should take care of the dirty HTML part for you. But isn't it good to be able to check, if it is setup correctly.

John W. Furst


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