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RSS Will Not Replace Email [period]

Posted by Sean Cohen on
Over the years technology has provided us with more options for sending and receiving content over the Internet. One of the newest is a delivery system called Real Simple Syndication or “RSS”.

Definition:

RSS is a format for delivering news and other content through a syndication channel. The most common sites that publish RSS feeds still include major news organizations whose information is broken into different stories and can be delivered to recipients once published.

This delivery concept has also been adopted by other non-news related sites such as the blogging community who publish posts (similar to news stories) and allow other people to subscribe through RSS to receive their blog posts automatically.

RSS Usage Rates:

RSS has been in use since 1999 …

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Conversion Secrets for Free Downloads to Paid Customers

Posted by Sean Cohen on
Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale.

Download giveaway opt-in conversion is extremely simple when done with the correct process. Unfortunately many businesses are leaving significant profits and subscribers on the table by using the wrong methods.

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Putting The Service Back In Customer Service

Posted by Sean Cohen on
The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you're not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn't as hard as it is rare. Take these simple steps towards old-style service in the digital age:
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