Welcome to the twentieth edition of email marketing tips on April 7th, 2010.
We have a fine mix of submissions today so I did not add any external blog posts this time. Now it’s time to improve your email marketing campaigns. Let's begin.
This edition can keep you busy for some time. Here is how I want you to go about it.
- Get a piece of empty paper ready and a pen or use a fresh page in your journal.
- Draw a vertical line in the middle all the way from top to bottom.
- At top of the right column write the word “tip”, on top of the left column “to do”.
- Now when you read each article take a short note and most importantly write down what you will do as a result of that tip.
- Then of course do it. No excuses.
- general advice
- tools and services
Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.
Jodi Kaplan presents How to Put Your Email Marketing on Automatic Pilot posted at Fix Your Broken Marketing, saying, “I promised to tell you how to market your services without lifting a finger. The secret…”
John’s comment: Solid advice! I suggest you sign up for her email class as well.
John W. Furst presents two articles at once. They go hand in hand: How Often Should You Email Your Subscribers and Are They Burning Their Email Lists?, saying, “The ‘old question:’ How often should I email my subscribers.”
John’s comment: My humble posts.
John W. Furst presents 5 Tips on How to Increase the Open Rate of Your Email Newsletter posted at E-Biz Booster Blog - Internet And Email Marketing Tips, saying, “In the long run your subscribers will stick with your newsletter because … it’s not that easy simple. You need to bond with them on an emotional level.”
John’s comment: Again, my post. Host your own edition of this carnival and you have the editor’s advantage, too. How? Look at the end of the post.
Rebekah Donaldson presents Get Higher ROI from a B2B Email Marketing Campaign posted at Red on Marketing Blog, saying, “There are right ways and wrong ways to write email newsletters and the best way to stay on the plus side of that equation is to focus on the client. These seven examples of what isn’t boring could up your click-through rate and lead generation.”
John’s comment: Right, you don’t want to be boring. Keep your email marketing fresh.
Andy Hayes presents The One Thing Missing from Most Email Newsletter Signup Forms posted at Travel Online Partners (TOP), saying, “Are you making this common mistake I see in 90% of all opt-in forms?”
John’s comment: A picture says more than 1,000 words.
Adriana Copaceanu presents What Is a Blacklist and How to Avoid Being Blacklisted posted at My Online Business Journey, saying, “You may have heard the term ‘blacklist’ and wondered what this meant. If you’re blacklisted it means you’ve been labeled as a spammer by the internet service providers and the penalties can be stiff.”
John’s comment: Using a top email marketing service provider, e.g. Aweber, saves you a lot of trouble in that respect.
AWeber proves it to thousands of businesses every day.
Learn how email marketing software
can get you more sales, too.
tools and services
Amanda Gagnon presents Email Marketing, Meet Social Media posted at Aweber’s Blog, saying, “Over 70% consider ‘competition with social media for recipients' time and attention’ an important challenge for 2010, according to Marketing Sherpa’s 2010 Email Marketing Benchmark Report.”
John’s comment: Lots of points for your action list.
That concludes this edition of email marketing tips.
Continue to read the next tips for email marketing - edition 23.
[A side note: Edition #21 had been canceled and edition #22 was hosted on a guest blog which has been deleted from the web. Therefore, nothing to show for those two numbers. ]
All past posts and future hosts can be found on my email marketing tips home page.
John W. Furst
P.S.: If you like this edition, check out the previous email marketing tips - edition 19, too.
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