E-Biz Booster Blog

Welcome to the 24th edition of email marketing tips on July 24th, 2010.

This edition is a little bit late; and it’s short. Enjoy.

editors pick

John W. Furst presents Getting to Know E-Mail Recipients - eMarketer posted at Articles - the latest Market Research, Internet Statistics - eMarketer, saying, “Personalization means more than just being on a first-name basis. E-mail marketers competing for attention in cluttered inboxes know that relevance and targeting will help get their messages read by consumers. While a personalized subject line can bring success, a survey of US and UK Internet users by e-mail marketing services firm e-Dialog suggests marketers must get to know more about their recipients than just a first name.”

general tips

Ian Lurie presents Marketing Sherpa’s 2009 Email Marketing Benchmark Guide posted at Conversation Marketing: Internet Marketing with a Twist of Lemon.

tools and services

Michelle Waters presents Aweber Tutorial: How To Add A Broadcast Message To Your Autoresponder Series posted at Michelle Waters Online Business Mentoring Blog.



That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

Go on and check out the next edition: Email Marketing Tips - Edition 25.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 23, too.

Technorati tags: email marketing tips, blog carnival

Welcome to the 23rd edition of email marketing tips on June 6th, 2010.

The carnival is back after having had some wild turbulence including this blog getting hacked three times during the last six weeks. I am traveling and the last thing I needed was someone taking out my blog. The guys from blogcarnival.com lost patience with me and simply deleted the 21st edition which I had almost prepared for being posted. Shame on them.

Luckily a friend stepped in. Thanks to Pat Doyle, who hosted the 22nd edition of email marketing tips on her blog. Update in Feb. 2013: Unfortunately the blog has disappeared. So that edition is lost forever.

Now let’ start with today’s content.

editors pick

John Jantsch wrote The Right Way to Buy an Email List posted at Small Business Marketing Blog from Duct Tape Marketing saying, "I’m am not talking about buying or renting so called opt-in lists from list brokers. I’m talking about offering something of value as a way to motivate someone to willingly exchange their email address with you in order to receive your offers and additional contact."


Nick Moore wrote Better Email Newsletter Sharing on Facebook and Twitter posted at Inbox Ideas: Email Marketing Tips saying, "Social media is a big part of the marketing world these days. Most net-savvy businesses have a presence on Facebook and Twitter. That being the case, we’ve found that people are always looking for ways to make their social media and email marketing campaigns work together."


Chris Brogan wrote Stop Adding Me to Your Email Newsletter posted at chrisbrogan.com — Learn How Human Business Works – Beyond Social Media saying, "According to sources, it’s not illegal to add my name to your email newsletter list if you’ve done some kind of business with me in the past. Evidently, this means that it’s perfectly fine to add me to your list if you’ve sent me an email. Ever. Because I’ve gotta tell you: I’m subscribed to a LOT of email newsletters that I didn’t sign up for, and I’m not very pleased with it. To me, it’s spam, whether or not that’s the legal definition."


Carol Ellison wrote 8 Email Marketing Tips posted at destinationCRM.com - The leading resource for Customer Relationship Management - from the editors of CRM magazine saying, "Experts provide commonsense advice about ‘one of the most powerful and yet one of the most dangerous mediums of communication.’"

general tips

GreatManagement presents Avoiding The Pitfalls Of Internet Scamming posted at We Build Your Blog, saying, "Anyone who surfs the web on a regular basis can probably remember the very first time they fell victim to an attempted scam."


Sheryl Owen presents Top 10 Reasons to Use Snail Mail posted at Change of Address.


That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips page.

Continue reading the next email marketing tips - edition 24.


Yours
John W. Furst

P.S.: If you like this edition, check out the preceding email marketing tips - edition 20, too. Note: Edition 22 got deleted from the web. It was on a guest blog. Edition 21 was canceled.

Technorati tags: email marketing tips, blog carnival

Welcome to the twentieth edition of email marketing tips on April 7th, 2010.

We have a fine mix of submissions today so I did not add any external blog posts this time. Now it’s time to improve your email marketing campaigns. Let's begin.

This edition can keep you busy for some time. Here is how I want you to go about it.

• Get a piece of empty paper ready and a pen or use a fresh page in your journal.
• Draw a vertical line in the middle all the way from top to bottom.
• At top of the right column write the word “tip”, on top of the left column “to do”.
• Now when you read each article take a short note and most importantly write down what you will do as a result of that tip.
• Then of course do it. No excuses.

Today’s categories:

• strategy
• copywriting
• general advice
• tools and services

Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.

strategy

Jodi Kaplan presents How to Put Your Email Marketing on Automatic Pilot posted at Fix Your Broken Marketing, saying, “I promised to tell you how to market your services without lifting a finger. The secret…”

John’s comment: Solid advice! I suggest you sign up for her email class as well.

John W. Furst presents two articles at once. They go hand in hand: How Often Should You Email Your Subscribers and Are They Burning Their Email Lists?, saying, “The ‘old question:’ How often should I email my subscribers.”

John’s comment: My humble posts.

copywriting

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Welcome to the nineteenth edition of email marketing tips on March 23rd, 2010.

This is the first edition of my email marketing tips blog carnival this year. I have hand-picked all entries myself and hope that I will get useful blog article submissions to the next edition.

By the way: Here is the complete archive with highlight of the best contributions with useful email marketing tips.

Today’s categories:

• copywriting
• general tips
• practical tips

Browsing Tip: If not stated otherwise all links in this email marketing tips carnival edition will open in this window. Use the back button of your browser to come back here or open links in a new window or tab.

copywriting

Sonia Simone wrote The Betty Crocker Secret to Email Marketing that Works posted at Copyblogger, saying, “You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list.”

John’s comment: A must read article! I only have one objection: “The money is not in the list! It’s in the relationship with the list.”

Doberman Dan wrote David Deutsch’s Advice To Copywriters posted at Doberman Dan - Direct Response Entrepreneur, saying, “At John Carlton’s Action Seminar David Deutsch shared several life-changing pieces of advice with me. David is one of the handful of top “A list” copywriters… the very best hired guns who write for the HUGE direct response companies like Boardroom, Agora, Rodale and Phillips.”

John’s comment: With that tip you actually can earn while you learn. Doesn’t matter if you get started with direct mail or you simply start to build an list of your own.

general tips

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In previous posts I have written about changes in guidelines from the Federal Trade Commission in the USA which will affect Internet marketing practices effective December 01, 2009. I also mentioned similar legislation for Internet marketers in the EU (European Union).

Of course, I am not a lawyer and what I write or say only reflects my opinion. And as much I like to discuss legal matters on a theoretical basis with business friends late at night sometimes, I really do not like the day to day implications of laws at all. That does not mean that I can ignore them.

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I Just found this video via StumbleUpon and thought you might enjoy it a lot, too.

Those guys certainly have created a viral buzz. The facts presented in the video are …real.



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