E-Biz Booster Blog

Welcome to the 25th edition of email marketing tips on September 30th, 2010.

Oops, I am publishing this edition a bit late. However, I do and I will try to be more on time in the future. Thanks for all of your contributions.

Here we go.

general tips

Joe Revod presents Unusual Or Weird (Email Marketing Tricks)? posted at Internet Business Make Money Online With Welly Mulia.


Ian Lurie presents An 8-step E-mail marketing refresher posted at Conversation Marketing: Internet Marketing with a Twist of Lemon.

tools and services

Beth Ziesenis presents Paperless Post: Classy emails for thank yous and invitations posted at Cheapskate Freelancer, saying, “Thumbnail Review of Paperless Post. If you want your email to be noticed with the mass amount being sent out everyday, you have to do something different. Give Paperless Post a try. Sign up for an account and you get 25 free stamps that allow you to send a cool, attention-getting email as an invitation, announcement or thank you. Your recipient receives an elegant email with an envelope they click to open.”


Andy Hayes presents Email Marketing Jargon Explained posted at Travel Online Partners (TOP), saying, “It's not as complicated as it seems.”

That concludes this edition of email marketing tips. Past posts and future hosts can be found on my email marketing tips blog carnival home page.

The next issue is already online, you can read it here: Email Marketing Tips - Edition 26.


Yours
John W. Furst

P.S.: If you like this edition, check out the previous email marketing tips - edition 24, too.

Technorati tags: email marketing tips, blog carnival

Recently I have asked that question in a marketing related, private forum. The answers were quite interesting and mostly driven by fear.

• I don’t want to annoy my readers.
  
  
• I am glad to find something to write about every now and then.

Have you ever been not really in the mood for writing a blog post or a valuable message to your e-mail list members? I have to admit that I felt a bit like that this morning. So I browsed through a popular article directory and wanted to find one useful article, which I can republish and share with you. But before I found an appropriate article, I decided to write this one myself instead.

Here is the lesson I have learned about articles in article directories

• It seems that everybody who can write writes and submits articles to article directories. It takes some time till you find an author who has genuine expertise, who does not rehash the same facts as everybody else.
  
  
• The best and only good part of most articles is the title.
  
  
• Only a few really good articles from a few writers get re-published a lot.
  
  
• In most cases you could and should write a better blog article yourself.

What turns me off most are false claims, and assertions which are not substantiated by facts or resources. For example I read the following statement.

“Studies reveal that one newsletter a month is optimal in communicating with your subscribers.”

That’s Bullshit Marketing!

I mean, come on, even common sense tells you that this is bad advice. And the pseudo-expert author even tries to make it more believable by calling his source “Studies.” Where are the studies? Why doesn’t he refer to them? I guess I do not really need to answer that question, do I.

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