Notes About Frank Kern's 2010 Listcontrol Product Launch
Internet Marketing “Wiking” Frank Kern
The Internet Marketing Arena was held hostage by Frank Kern, who was launching his latest product,
L I S T C O N T R O Llast week.
(offer expired!)
‘LISTCONTROL’ is a one month interactive video training program for people who want to start an online business.
The course has a strong focus on email marketing and relationship building.
I made a quick teaser video about the launch.
At the $1,997.00 price point it’s not an inexpensive program, but at first Frank Kern has a great reputation, secondly the buyer is protected with a rock-solid money back guarantee, and thirdly Frank addresses issues most beginners get stuck with in other courses, ebooks, and trainings.
In a live interview with video marketer and co-founder of Traffic Geyser (↑), Mike Koenigs, Frank said
[…] Listcontrol particularly covers beginner questions in module 1. […]Something his famous and legendary product Masscontrol (fall of 2008 and 2009) did not teach that directly. But Listcontrol wouldn’t be a course by Frank Kern if very advanced topics weren’t covered. And this starts with content syndication in module 1 which is something beginners don’t need to worry about, but advanced folks will love to implement right away.
Major marketers in the Internet Marketing Community Promoted Frank’s launch
Such a launch stirs up the pot and while Frank’s affiliates feed the frenzy, others condemn such product launches altogether. There are usually three groups of people. Wait, really it’s four.
- buyers
- almost buyers
- non-buyers
- those who don’t notice the launch at all
It’s usually the non-buyers who loudly protest against that sort of product launches.
However, there are two critical facts to consider:
- Launches work for many reasons (enough stories for another post.)
- The largest group is people who don’t notice the launch at all. (6 Billion people or so; a product launch is very targeted and not a spam campaign.)
As usual with Frank — techniques get refined — this launch is different. I don’t have any accurate figures on the metrics, and I know Frank Kern would not talk about specifics before the refund period is over anyway.
… therefore, just a few comments from me as they came to my mind during the last couple of days.
Observations About The Listcontrol Product Launch
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