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Notes About Frank Kern's 2010 Listcontrol Product Launch

Email marketing Mastery by Frank Kern
Internet Marketing “Wiking” Frank Kern

The Internet Marketing Arena was held hostage by Frank Kern, who was launching his latest product,


L I S T C O N T R O L
(offer expired!)
last week.

‘LISTCONTROL’ is a one month interactive video training program for people who want to start an online business.

The course has a strong focus on email marketing and relationship building.

I made a quick teaser video about the launch.

Retweet @johnfurst
Video produced by Mr. Blue Eyes.
Create your own video slide-show (↑) at animoto.com.


At the $1,997.00 price point it’s not an inexpensive program, but at first Frank Kern has a great reputation, secondly the buyer is protected with a rock-solid money back guarantee, and thirdly Frank addresses issues most beginners get stuck with in other courses, ebooks, and trainings.

In a live interview with video marketer and co-founder of Traffic Geyser (↑), Mike Koenigs, Frank said
[…] Listcontrol particularly covers beginner questions in module 1. […]
Something his famous and legendary product Masscontrol (fall of 2008 and 2009) did not teach that directly. But Listcontrol wouldn’t be a course by Frank Kern if very advanced topics weren’t covered. And this starts with content syndication in module 1 which is something beginners don’t need to worry about, but advanced folks will love to implement right away.

Major marketers in the Internet Marketing Community Promoted Frank’s launch


Such a launch stirs up the pot and while Frank’s affiliates feed the frenzy, others condemn such product launches altogether. There are usually three groups of people. Wait, really it’s four.
  • buyers
  • almost buyers
  • non-buyers
  • those who don’t notice the launch at all

It’s usually the non-buyers who loudly protest against that sort of product launches.

However, there are two critical facts to consider:
  • Launches work for many reasons (enough stories for another post.)
  • The largest group is people who don’t notice the launch at all. (6 Billion people or so; a product launch is very targeted and not a spam campaign.)

As usual with Frank — techniques get refined — this launch is different. I don’t have any accurate figures on the metrics, and I know Frank Kern would not talk about specifics before the refund period is over anyway.

… therefore, just a few comments from me as they came to my mind during the last couple of days.


Observations About The Listcontrol Product Launch


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