Once again Seth Godin has bet the farm and seems to have won, already. (Probably not the farm, but you get the point, don’t you.)
He decided to bypass the traditional act of sending out dozens of review copies of his latest book to journalists of main stream media. The book title — you might have heard about it already — is
Linchpin: Are You Indispensable?
Instead he sent preview copies to people who care
, members of his tribe
As a result the Internet is already flooded — in a good way — with blog posts, tweets, videos, … all sorts of real world testimonials about how much they love the book.
Is there anything else that could help sell the book better?
I do not think so.
Are You Indispensable?
What type of people are indispensable in those difficult times, in which we are very close to the edge economically and environmentally.
I have assembled variations of short excerpts and thoughts
from many conversations between Seth Godin and his readers who have received a preview hard-copy of Linchpin: Are You indispensable?
101 Reasons For Personal Change
Now I have promised to give you 101 reason why you should change. Well, what about this,
“Imagine you could be one of the persons described here. Wouldn’t that be enough reason to change?
Here is the secret, You can!”
→ Continue reading:
People who bring art to work, people who reach out, make a connection, cause change to happen.
People who refuse to become an interchangeable part, someone who merely follows the manual.
People who love their job.
People who can spread ideas, build a tribe. … if you can get your ideas to spread, you get to build what you want.
People who are brave enough to do marketing.
People who make decisions.