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Your Best Idea Might Be ... (One of Many Things)

Brand Catalyst and Verbal Designer Bernadette Jiwa is a Linchpin as Seth Godin has redefined the word almost two years ago.


Here is her piece of Art


The Idea Manifesto




A compelling piece of Art that is supposed to spread.
(And it can be spread rather easily.)

Let’s pick it up and share it.

That is what I am doing right now.

Pick up your free copy and help spread the word.


Yours
John W. Furst

Podcast About Tribes And Speech About Purple Cows (Revisited)

This is a post I had written much earlier on a static web-page. Now I am importing it into the blog. It’s not such a bad idea to revisit Seth Godin’s work from time to time anyway. Enjoy.


Seth Godin - A Podcast and a video from a TED talk


Shortly after I turned on the computer this morning, I decided that I will continue to write about Seth Godin and provide you with two great resources about smart marketing.




The Podcast for Tribes


I just finished reading the book and published my honest review on my blog.
Tribes - A Review by John W. Furst
John, 2008-10-25


On September 12th, 2008 Seth Godin had recorded an exclusive interview style podcast done by and for his community Triiibes.com.

(I don’t hot link there, because it is a private community — and will remain to be private — and all you would see is a login screen.)

In this roughly 47 minutes Seth talks about
  • His notion of Tribes
  • The Book: Tribes - We Need You To Lead Us
  • Triiibes.com


Listen to the Podcast now
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101 Reasons for Personal Change (More or Less)

Inspired by Seth Godin's Linchpin - A Personal Development Book
Old Linchpin on a Shore

Once again Seth Godin has bet the farm and seems to have won, already. (Probably not the farm, but you get the point, don’t you.)

He decided to bypass the traditional act of sending out dozens of review copies of his latest book to journalists of main stream media. The book title — you might have heard about it already — is


Linchpin: Are You Indispensable?


Instead he sent preview copies to people who care, members of his tribe.

As a result the Internet is already flooded — in a good way — with blog posts, tweets, videos, … all sorts of real world testimonials about how much they love the book.

Is there anything else that could help sell the book better?

I do not think so.


Are You Indispensable?


What type of people are indispensable in those difficult times, in which we are very close to the edge economically and environmentally.

I have assembled variations of short excerpts and thoughts from many conversations between Seth Godin and his readers who have received a preview hard-copy of Linchpin: Are You indispensable?.


101 Reasons For Personal Change


Now I have promised to give you 101 reason why you should change. Well, what about this,
“Imagine you could be one of the persons described here. Wouldn’t that be enough reason to change?

Here is the secret, You can!”

People who bring art to work, people who reach out, make a connection, cause change to happen.


People who refuse to become an interchangeable part, someone who merely follows the manual.



People who love their job.


People who can spread ideas, build a tribe. … if you can get your ideas to spread, you get to build what you want.



People who are brave enough to do marketing.


People who make decisions.



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Change Everything and Take Off - Looking at Linchpin by Seth Godin

Enjoying Seth’s “Linchpin” summary.

Seth Godin does not exactly have the reputation of writing How To books for dummies. And his latest book Linchpin: Are You Indispensable? (↑) — to be released on January 26, 2010 (audio book on February, 9) will not be an exception.

Let me talk a little bit about this amazing book. I also had the honor that Seth answered me a couple of questions about the book. All here in this blog post. Stay tuned.


Update January 12, 2010:
Review of the whole book by Becky Blanton

   …and even more reviews by my friends from <Triiibes.com>.


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Average Marketers Wanted!

Seth Godin
Seth Godin

Oh yeah,

Seth Godin (↑) finally started tweeting or twittering as some call it.

You do not believe me, then check this out.

“The reason they want you to fit in…
is that once you do, then they can ignore you.”

83 characters
by Seth Godin on 2009-11-18 (↑)

Certainly a statement that leaves room for interpretation.

So here is mine.

Average companies are looking for average people. They do not want to deal with heretics, unicorns or anyone who could surprise them.

Surprise is a potential threat.
Boring is good!

What is tribal marketing anyway?


Many large organization try to mold everything and everyone. It seems that small business organizations can change more quickly, and they have to.

Yours
John W. Furst

P.S.: Now we have to teach Mr. Godin the twitter interface since this short piece of text was still posted on his blog.


Marketing Genius Seth Godin's Triiibe Is One Year Today - Happy Anniversary!

Happy First Anniversary Triiibes!



One year ago Seth Godin, well known marketer, best selling author, successful serial entrepreneur with a track record opened the doors to his—by invitation only—online community at “Triiibes.com”.
Today I want to thank Seth and each and everyone in the Tribe for inspiration, guidance and some for a new friendship.

Retweet @johnfurst
John W. Furst for E-biz Booster Blog and Triiibes.com. (The avatars are blurred to protect the privacy of our members.)


For those who haven't read the book, here are the key points for me.
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