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Psychology For Marketers 1 - About Happiness

“Marketing Changes Minds.” First time that I heard that phrase was from Alex Mandossian, I presume. Actually there is a second part to it.
  • Marketing Changes Minds And
  • Promotion Changes Behavior.

Could not be a bad idea to learn more about the human mind and a bit psychology. What do you think?

I have found some treasures in three TED Talks that I will present to you in a mini-series. Here is part 1 (of 3).

Dan Gilbert: Why are we happy? Why aren't we happy?

Dan Gilbert, author of Stumbling on Happiness, challenges the idea that we’ll be miserable if we don’t get what we want. Our “psychological immune system” lets us feel truly happy even when things don’t go as planned.

About Dan Gilbert

Harvard psychologist Dan Gilbert says our beliefs about what will make us happy are often wrong -- a premise he supports with intriguing research, and explains in his accessible and…

I'm sure you enjoy it. It's educating as well as entertaining.

John W. Furst


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Kim on :


Interesting video, keep up the good work...

Jennifer M. on :


Thanks for the compliment. We are looking forward to the TED 2009 conference. That will be a killer.



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