Skip to content

Psychology For Marketers 2 - About Estimating Value

Marketing revolves around the concept of “perceived value”. People are more likely to purchase your products and services, when the value they assign to your offer outweighs the price tag. (We all know that, right?)

However, it seems that men and women are very bad in estimating value. So let's further dive into psychology and pair it with math. Don't worry!

Dan Gilbert explains it using simple examples. He presents research and data from his exploration of happiness — sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.

This is part two in my mini-series about psychology for marketers.

Short summary
  • Now is better than later
  • More is better than less
  • The first 2 are straight forward and no surprise to us, but the combination of different values and time gets people into trouble.

About Dan Gilbert

Harvard psychologist Dan Gilbert says our beliefs about what will make us happy are often wrong -- a premise he supports with intriguing research, and explains in his accessible and…

I'm sure you enjoy it. If you havent seen the first video of the series, you can do so here: Psychology For Marketers 1 - About Happiness

John W. Furst

P.S.: The important lesson to learn here is. You must help your prospect to relate to the real value of your offer.


E-Biz Booster Blog on : Psychology For Marketers 3 - Are Choices Good Or Bad?

Show preview
Barry Schwartz on TED We usually believe that more choices is better. I mean, in which shoe store would you go? The one with 2 pair of different models on display or the one with 50? Our economy is driven by giving people as many choices as possible. H


Display comments as Linear | Threaded

Mike on :


I never have heard of the formula, but he explained it good. I liked the other video you have posted better. That was much more surprising.

Comments are closed.
However, if you want to tell me something, drop me a line. Contact Us link in the footer.