Psychology For Marketers 2 - About Estimating Value
Marketing revolves around the concept of “perceived value”. People are more likely to purchase your products and services, when the value they assign to your offer outweighs the price tag. (We all know that, right?)
However, it seems that men and women are very bad in estimating value. So let's further dive into psychology and pair it with math. Don't worry!
Dan Gilbert explains it using simple examples. He presents research and data from his exploration of happiness — sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.
This is part two in my mini-series about psychology for marketers.
→ Continue reading:
However, it seems that men and women are very bad in estimating value. So let's further dive into psychology and pair it with math. Don't worry!
Dan Gilbert explains it using simple examples. He presents research and data from his exploration of happiness — sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.
This is part two in my mini-series about psychology for marketers.
→ Continue reading: