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FTC Changes For Internet Marketers Coming Up Fast Dec. 01, 2009

Minisite Marketing Expert Jim Edwards
Internet Marketing Expert - Jim Edwards

New rules and guidelines for online Internet marketers and vendors are coming up fast. The date they become effective in the USA is Tuesday, December 1, 2009.

I guess some webmasters will be busy over the weekend to update their sites if they have not taken action earlier.

But what is this all about anyway?

Why not ask an expert?

Jim Edwards did.

FTC - Federal Trade Commission

FTC (Federal Trade Commission) Clarifies New Internet Marketing, Blogging & Affiliate Advertising Guidelines With Jim Edwards (↑)

I strongly recommend you go over there and take opportunity to get this FREE information. Jim offers you 3 options.
  1. Webinar Video Replay

  2. Webinar Audio Replay

  3. PDF Transcript

    (The PDF version is for Jim’s email subscribers only. But guess what, you can sign up for his list on the spot.)
Get all that legal info for FREE.

Jim Edwards interviews Rich Cleland, Assistant Deputy FTC (↑)

In previous posts I have also written about those changes in guidelines from the Federal Trade Commission in the USA for Internet marketing practices. I also wrote about similar — even tighter — legislation for Internet marketers in the EU (European Union).

At this point I want to thank Andy Beard (↑) who mentioned this interview in his latest blog post, “Harder Facts About Comment Spam (↑).”

Take a legal notepad, some time in the evening and listen to that valuable information. Or at least get the PDF for later reference. No idea how long it will be online.

Enjoy the weekend.

John W. Furst


E-Biz Booster Blog on : Recording: Easy FTC Compliance Seminar - What You Need to Do, Step-by-Step

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Serial Entrepreneur Robert Skoble The recording of a free tele-seminar call from last Thursday is online now. Easy FTC Compliance Seminar – What You Need to Do, Step-by-Step (↑) The host Robert Skrob (↑) discusses with his g


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André on :


Merci, just downloaded it to my MP3 player and will listen to it a bit later.

John W. Furst on :


My opinion:

If you are an honest marketer with a healthy portion of common sense this should be enough to protect your customers from harm and yourself from the FTC.

The most 'dangerous' industries are health related, financial, business opportunities, ... Anything where consumers can get harmed by misleading or false information.

A vendor should have systems in place to train his affiliates and to make them legally liable.

If in doubt disclose.


john W. Furst

[my opinion; not any legal advice :-) ]

John W. Furst on :


Some additional points come to my mind after having listened to the interview:

(!) Satisfaction based testimonials are 'safer' than result based ones.

(!) Truthfully stating your own experience with a product is 'safer' than using customer testimonials. But don't forget to disclose if you are an affiliate or the creator of the product, etc.

(!) In many cases existing rules on federal and state level, e.g. requirement for an earnings disclaimer for business opportunity products, ... need to be complied with, etc. It's not only the FTC which regulates marketing practices!


John W. Furst

(*) 'safer' with regards to stepping over the line of what could be interpreted as misleading consumers to wrong expectations.

(**) {as usual: it's my opinion and not any sort of legal advice; check with your attorney. :-) }

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