E-Biz Booster Blog

If you have similar habits, then you will also frequently bookmark blog posts, articles, funny, sad, educational, in short interesting stories. My bet is you don't only bookmark them for yourself but you also want to share them with your friends, colleagues, with smaller, larger communities or with the World. At least that part of the World which has noticed you exist.



For quite a long time I have been using the Sharethis plugin for Firefox, and I also have put the Sharethis widget on my blog (this one) and other websites I control. I don't recall when it happened exactly, but I think it has been a couple of weeks ago, when I received an email from Sharethis.com that said, …
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This shall be a very quick update and summary with my final SEO advice for some time. It seems that my chronological report about the evolution of SEO configuration on this blog confused many readers.

I apologize and make it good with this post.

It was not so much the fact that most of you live and breath in a Wordpress world. It was more about my deep dive into the abyss of Apache's URL redirection, .htaccess configuration, and the ever changing schemes of URLs used here on this blog. That's where I lost many of you.

It's too easy to get carried away while being intensively involved with fixing a problem.

Yesterday I already have emailed a short summary with Top 10 SEO Tips for Blogs (↑) to my newsletter subscribers. It lists the major points and adds you should make use of sitemaps and Google's free webmaster tools.

Now, in order to conclude this short, unplanned series of articles about SEO I have for you:

• A 20 minute long video presentation of Google's Matt Cutts talking about duplicate content and how to use the new canonical URL parameters properly.
  
  
• Plugins for
  
  
  • Wordpress and
  • Serendipity S9Y weblog software.
  
  
  
• And I also found a comprehensive SEO guide for Wordpress users.

Let me start introducing the video with a catchy quote.

We reserve the right to do what we think is best.
--Matt Cutts, Google.com

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Finally following up my previous blog post about the SEO improvements on this, my E-Biz Booster Blog. I promise I'll keep this post as short as possible and to the point. And I must warn you. This post might be a bit straight forward and advanced. If you have questions leave a comment and I'll be happy to explain what needs to be explained in further detail. At the end of this blog post I refer to other bloggers who are going a similar route. Kind of social proof that I have moved in the right direction with the latest changes in the inner workings here.

I originally stated, “I don't care about rewriting the short versions of the URL.” That means if someone typed for example, http://blogdev1.fcon21.biz/230/ for an article about email marketing tips, into the browser or clicked a corresponding link the navigation bar of his browser showed exactly that URL. Not anymore.

I argued it does not matter as long as the content is what the user is looking for and the search engines can use the meta information for the canonical URL from the HTML Head section.

Well, that was theory.

Rewrite non-canonical versions of your post URL

Not all search engines and other types of robots are taking advantage of the meta information for the canonical URL at this point.

I noticed problems with Google Adsense when requesting a particular page with using the shortcut URL. The AdSense bot did not know what the page is about and served no or totally off-topic ads in many cases. I knew this is not very good. So I needed to fix this problem.

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There is a huge debate about which domain extension to use. Internet marketers usually have a different opinion than registrars who want to sell the most exotic domain extensions like .BIZ .TV .ME .NAME and so forth for a nice profit. Here is my answer to to that discussion.

The short answer: .COM is recognizable as Internet domain by the largest group of people when compared to the wide-spread of other generic top level domain extensions (gTLD) like: .NET .ORG .EDU or .GOV

When you say, MyBrand.COM, almost everybody will know instantly that you are talking about your Internet domain and they will associate it with a website as well.

.COM is definitely the strongest brand among all top level domains

As the domain name space has filled up rather quickly new gTLD were invented for use by businesses worldwide: .BIZ .INFO

And as I have read today the Internet Corporation for Assigned Names and Numbers, ICANN.org, which is the governing body of the Internet, plans to introduce hundreds of new top level domains.

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It started out with a big, big rush around September 15^th 2007, when legendary Internet marketer, guru, self-made multi-millionaire John Reese, fired up his revolutionary BlogRush network. Everybody and their mother was blogging, tweeting, and talking about it. The big run on BlogRush showed the size of John's tribe. His brand new site approached the 1,000 Alexa ranking mark within a couple of days.

Nothing to buy, nothing to sell. The service was free and should deliver a lot of highly targeted traffic to everybody's blog. All you needed to do was to install the widget.

The promise:
Lots of free traffic fast especially for smaller blogs

Some wrote this new blog syndication network were not as revolutionary as John tried to sell it to us. Others claimed to know that everything John touches will turn into pure gold.

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Welcome to the ninth edition of email marketing tips on September 15, 2008.

I am publishing this edition two days earlier, because the carnival is featured on the homepage of blogcarnival.com all day long today.

Hurray!

We have the following categories today.

• Copywriting
• General Tips
• Strategy

And I am continuing to feature the series of articles by A-list blogger and consultant Chris Garrett.
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