E-Biz Booster Blog

Dear Web Business-Builder,

Great things can happen when you build an e-mail list and learn how to sell to that list.

But it’s not as easy as the online marketing gurus would have you believe.

It takes a lot of effort to build a list in the first place. And a lot of effort to keep people reading and responsive.

See here’s the problem …

Chances are your subscribers did not subscribe to your list to be sold to. They subscribed in order to get useful information they can use to better their lives.

You, however, are not a registered charity.

You did not build an e-mail list for the sole purpose of giving away free information, did you?

You need a return on your investment. And that means you’ve got to sell stuff to the people who joined your list. Egads!

So how do you resolve this gut wrenching conflict?

If you send e-mails filled with reasons why people should buy a product … in an attempt to get them to click through to your (or an affiliate’s) order pages or sales pages, they’re going to unsubscribe in droves. Or they’ll just tune out, and your click through rates will shrivel.

And if all you do is send out free tips or an e-zine with various “columns” and incidental resource links that people can click on to buy stuff, you won’t make many sales.

One approach is to mix and match …

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Welcome to the eighteenth edition of email marketing tips on June 19, 2009.

This is—as you know a revival—after I had kept the pause button pressed for a couple of month. I am curious to see how it goes.



Here is my brand new “Intro-Video”



Now, lets jump right into this edition with a quote that reminds us why growing an email list for your existing business or your startup venture is not such a bad idea.

Quote of the day

Legendary direct response copywriter Bob Bly wrote as a comment on his blog about a year ago:

“…I have over 50,000 subscribers to my e-newsletter with whom I communicate weekly via e-mail. In exchange, they send me between $4,000 to $10,000 a week to buy my information products. How much money do your 3,000 followers on Twitter, Facebook, and MySpace send you each week?

Also, networking is only of value depending where you are in your life and career. At this point in my career, I have much more work than I could ever hope to handle, and people know where to find me. So doing Twitter or whatever would be a waste of time better spent on projects I am writing for clients and publishers.” --bly.com, May 27th, 2008 at 8:24 am

Today’s categories:

• Editor’s Pick
• Tools & Services
• Email Copywriting
• Strategy
• Code Of Practice

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I just got word that we are discontinuing the Email Marketing Tips Blog Carnival. The email marketing tips 16th edition has been the last edition so far.

Update: The carnival is continuing. Read edition 18 of email marketing tips next.
John W. Furst
2009-06-08

Why?

The reasons are twofold.

(1) The top dogs are not contributing their blog posts anymore.

(2) If we have to scan the Web for good content ourselves, what is a blog carnival good for then?

As the quality of carnivals has declined over the last couple of month so has the effectiveness and resulting traffic.


What's next?

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I came across a tweet on Twitter (↑) this Saturday that said something like this,

“Top 100 Online Marketers in 2008.”

I was foolish enough to follow the link and took a look at the list. At first, I thought, “Well, a lot of guys I know, I write about on my E-Biz Booster Blog, not bad…”

Of course, this was only the first impression.

Here's a glance of the people that you might know from my blog. As you can see I have blogged about most of them.



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Welcome to the sixteenth edition of email marketing tips on January 20, 2009.

The first edition of email marketing tips in 2009 is packed with information. I am not talking about the number of blog posts that I am featuring. No. I have thrown out almost all that got submitted. What's left is worthy of your attention and time. Lean back, read and enjoy.

At this time I am considering probably changing the schedule to one carnival every three weeks. We will see. I did not make up my mind on this so far. Only one fact remains unchallenged. I tend to keep the quality of this carnival up and will only give you noteworthy articles to read.

Already in 2008 I featured many articles that were not submitted by their authors but were rather found by myself on the internet. I see this trend might continue, because at least 85% of the submitted articles don't qualify according to my set quality standards.

“Less is more in that respect!”

I also will add more video to the blog in general and this carnival as well.

Today's categories are as follows:

• Copywriting
• Email Marketing For Bloggers
• Code Of Practice

copy writing

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Welcome to the fifteenth edition of email marketing tips on December 12, 2008.

When I showed this carnival edition to my assistant Jennifer before I published it she said, “This is really a noteworthy issue for concluding the series this year.” Right, my friends, the year 2008 is almost over and I will take a break from this carnival for one month. You should take a break too and enjoy Christmas and New Years Eve with your family. Therefore, the next edition #16 will be published next year on Wednesday, January 14^th, 2009. See you then after “Merry Christmas and a Happy New Year.”

Today's categories are as follows:

• Code Of Practice
• Strategy
• Email Marketing For Bloggers
• Copywriting

Let's dive right into it. Aweber has some terrific tips for you. That's why I put this category to the front this time.

Code Of Practice

Strategy

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